Community Relations Assistant

Under the direction of the Community Relations Director, this position is responsible for ensuring that the programs and services delivered are consistent with American House’s philosophy of Senior Living and that the highest quality of customer service is provided for our communities, supporting their ongoing efforts to maintain and increase occupancy. Hours are determined by the supervisor and can be subject to change at any time.

Essential Responsibilities and Duties:

• Ensure the highest quality of customer service is available for our residents.
• Ensure compliance to American Houses philosophy and hallmarks as well as all written policies and procedures that govern the operation of the Sales and Marketing.
• Responsible for sales initiatives and community outreach.
• Support the Community Relations Manager in ensuring budgeted occupancy or higher is accomplished.
• Conduct prospective resident tours on an as needed basis.
• Monitor the marketing budget and communicate with the Community Relations Manager of any changes.
• Set, track, and accomplish goals on a timely basis for completed calls, mailings, leads generated, appointments set, presentations, and closings as needed.
• Effectively track and cultivate all prospects utilizing the lead tracking software (You’ve Got Leads).
• Develop a rapport and positive relationship with prospective and current residents.
• Ensure model and respite apartments are well maintained at all times.
• Participate in productive sales and marketing strategies/functions.
• Participate in weekly occupancy focus calls as needed.
• Develop and maintain marketing relationships with publishers/advertisers.
• Administrative duties as needed including but not limited to:
  • Support of Ambassador Program
  • Ordering of supplies in conjunction with the Assistant Executive and Community Relations Manager
  • Inventory of vacancies and close/attrition documentation
  • Weekly Vacancy report
• Coordinate with the Corporate Director of Marketing & Advertising as well as the Corporate Director Of Sales on a regular basis.
• Support the Community Relations Manager in on-site events for referral sources and prospects as needed.
• Prepare for and perform welcome orientation with new residents including but not limited to:
  • Direct contact and coordination with Maintenance
  • Coordinate lease signing
  • Communicate with the future residents all necessary information regarding their move in
• Assess the competitive landscape and institute adjustments to the sales and marketing strategies in response to meet changing market.
• Shop/tour all competitors on a quarterly basis via phone/e-mail and in person.
• Support the Corporate Director of Marketing & Advertising function with onsite collaboration, tracking, and trafficking of advertising and promotion activities including print, digital, electronic media and direct communication.
• Implementation of a variety of new business initiatives to drive sales/interest.
• Research and identify senior living industry trends as they relate to your community.
• Support the Corporate Director of Marketing/Communication on all social media platforms
• Remain educated through webinars etc. on our existing American House Sales Systems (APFM, YGL, Partner Central, LeaseHawk, BILD).

Qualifications and Required Experience:

• Degree in sales and marketing or related field preferred.
• Minimum of 2 years of experience in marketing/sales.
• Ability to manage a budget preferred.
• Excellent communication skills and a compassion for older adults.
• Must possess and maintain a valid driver’s license and current auto insurance.

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Company Overview

American House Senior Living Communities is proud to be an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to equal employment opportunity regardless of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. Our hiring decisions are based on business needs, job requirements and individual qualifications, merit, and the ability to enrich the lives of those we serve.