Product Marketing Associate

We Are

Headquartered in downtown, Washington, DC, the American Immigration Lawyers Association (AILA) is an organization comprised of nearly 17,000 individual attorney members who practice and teach immigration law. For our members, we provide continuing legal education, information, advocacy, professional services, and expertise. Founded in 1946, AILA's mission is to promote justice, advocate for fair and reasonable immigration law and policy, advance the quality of immigration and nationality law and practice, and enhance the professional development of its members.

Department Summary 

The Marketing and Member Experience Department plays a vital role in developing and promoting the products and services and focusing on member experiences that are at the core of the value and mission of the American Immigration Lawyers Association (AILA). The department’s goal is to identify, analyze, and understand member needs, and to use these critical insights to define, communicate, and deliver a premier member experience. The department supports the organization by developing and leading the strategic direction and delivery of a comprehensive brand and marketing strategy, by providing the insights needed to inform the prioritization of critical resources, and by identifying new opportunities to sustain the organization’s growth. 

Position Summary

The Product Marketing Associate (PMA) will join an exciting, fast-paced, dedicated team. The primary objective of the PMA is to dig deep into their assigned area to really learn about those products/services inside and out and get that messaging out to the right audience, with the right messaging, through the right channel. This PMA position will be responsible for developing and executing marketing strategies to drive awareness and adoption of various programs for AILA’s membership. The ideal candidate is a strategic thinker, as well as a proficient tactician with experience assisting/writing marketing plans and executing campaigns. This is a very collaborative role and this person will work closely with other departments. 

Essential Job Functions 

Marketing Strategy - 30%

• Collaborate with product owners on understanding pertinent details to create and execute marketing campaigns
• Conduct member research to understand customer needs, preferences, and behaviors

Campaign Execution - 50%

• Own the execution of marketing campaigns across multiple channels, including email, social/paid media, web, and events
• Define and write the content for marketing campaigns and sales collateral. Work with graphics, website, and CRM teams to fully execute
• Manage website content related to your areas of responsibility

Project Management - 20%

• Work regularly in cross-departmental teams to develop successful campaigns
• Assist product owners in ad hoc projects
• Monitor and analyze campaign results provided by the data and reports team to optimize marketing strategies and tactics. 
• Assist Director of Product Marketing as needed for ad hoc projects.

Education and Experience 

• Bachelor’s degree from an accredited college or university. A degree in marketing, business, or communications is preferred
• Four plus (4 ) years of marketing experience, preferably with associations and membership models 
• Ability to work in a fast-paced environment and work on multiple projects simultaneously
• Exceptional team player and a can-do, positive attitude
• Experience with Legal Services or Immigration Law is a huge plus but not required
• Outstanding verbal and written communication skills
• Proven skills to identify new and better ways to drive the business
• Strong organizational and project management skills with a bias for action
• Track record of developing and executing successful marketing strategies and campaigns
• Experience with website content and HubSpot preferred

Occasional travel may be required for this role, including attendance at meetings, conferences, or events as necessary to support the organization’s initiatives and objectives. 

Remote – The role is eligible for Remote work.  

Our Remote Work Strategy is designed to ensure connection while minimizing costs and inconvenience. Talent residing within 50 miles of our National Office located in Washington, D.C., located in the nation’s capital, will be given preference. For roles outside this, we seek candidates within 50 miles of a major airport. This strategy helps us enhance collaboration, optimize travel costs, and strengthen in-person engagement while ensuring we remain cost-effective and mission-driven. Candidates outside these areas may be considered on a case-by-case basis based on role requirements and organizational needs.

This role requires maintaining a professional demeanor in a remote/office work setting. Responsibilities include extended periods of sitting at a desk, frequent use of a PC workstation for prolonged hours, occasional verbal communication with team members and stakeholders via virtual platforms, and the possibility of lifting or moving items up to 25 pounds, though this is not likely to be a frequent requirement. 

Our Workplace

We offer a dynamic and collaborative work environment with a competitive compensation package based on your experience and qualifications. Our generous benefits include 90% of an employee’s Medical/Rx, Dental, and Vision premiums paid, as well as contributions towards dependents’ premiums; a 401(k) with up to 3% matching contribution upon enrollment, employer-paid disability, and life insurance, commuter subsidy for those commuting to our National office. Added perks: eight-week paid parental leave after one year of service and a four-week sabbatical every tenth year of service.

This document in no way states or implies that these are the only duties to be performed by the employee occupying this position. Reasonable accommodations may be made to enable otherwise qualified individuals with disabilities to perform essential functions of this position. Incumbent(s) may be expected to perform job-related duties other than those contained in this document and may be required to have specific job-related knowledge and skills. The requirements of the job and the contents of this job description are subject to change.

 American Immigration Lawyers Association is dedicated to creating an inclusive and equitable workplace where diversity is celebrated, and all individuals feel valued and respected. We are an Equal Opportunity Employer, committed to ensuring fair treatment for all employees and applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law. 

We actively support affirmative action initiatives and provide reasonable accommodations for individuals with disabilities or sincerely held religious beliefs, ensuring equal access to opportunities. For accommodation requests, please contact Human Resources at hr@aila.org.