Communications Program Manager (Falls Church, VA)

• In collaboration with the Director, Marketing, write content for a variety of communication channels including press releases, eBlasts, social media posts, video scripts, and blog posts.
• Work with press channels and media contacts to distribute mass media content. Develop new media contacts.

• In collaboration with the Director, Marketing, lead members of the marketing team and other stakeholders to develop and execute comprehensive marketing strategies aligned with our organization goals and target audience personas.
• Manage distribution plans to ensure content reaches the right audience through channels such as social media, email marketing, influencer outreach, and other forms.

• Plan, execute, and monitor marketing campaigns to promote product launches, events, membership drives, and other initiatives while driving awareness of AIHA’s mission.
• Maintain a marketing calendar to ensure a consistent publishing schedule and marketing efforts across all channels.
• Coordinate with internal stakeholders to plan and prioritize content creation efforts.
• Foster meaningful interactions with our audience by responding to comments, messages, and inquiries across various platforms, in coordination with the marketing team.
• Encourage user-generated content and community engagement.
• Manage and present ROI reports.

• Conduct market research to identify trends, opportunities, and competitive insights. Utilize this information to make recommendations to Director, Marketing.
• Working with marketing team, optimize content for search engines to improve visibility and drive organic traffic to our website. Conduct keyword research, optimize meta tags, and implement on-page SEO best practices.
• Track and analyze campaign performance metrics to optimize future campaigns.
• Monitor and analyze content performance metrics such as website traffic, engagement, conversion rates, and social media metrics.
• Use data insights to identify opportunities for improvement and make data-driven decisions.

• Be conversationally aware of the budget for Marketing and able to manage, in consultation with Director.
• Assist Director in developing accurate projections, monitor income and expenses, and ensure the maintenance of accurate and detailed records.
• Work with Finance Group to ensure proper invoicing and crediting.
• Assist in developing entrepreneurial and innovative approaches to Marketing to ensure financial success.
• Support a strong value proposition for Marketing.

• Supervise the communications responsibilities of members of the marketing team. Currently the Communications Manager would supervise two individuals.

• Carry out supervisory responsibilities in accordance with the organization’s policies and all applicable laws.
• Effectively and thoroughly communicate short and long-term goals as well as shared vision with direct report(s).
• Develop direct report(s) through personal development plans and cross-functional assignments; delegate projects and responsibilities for achieving goals to staff
• Provide action-oriented guidance and support.

• 10 years of experience in marketing

• Required
  • Expert knowledge of:
    • Excellent writing skills with a keen eye for detail
    • Content Marketing
    • PowerPoint
    • Microsoft Word
  • Working knowledge of:
    • Adobe Creative Suite, including Photoshop, InDesign, and Illustrator
    • Strong understanding of SEO principles and content optimization techniques
    • Proficiency in content management systems (CMS) and social media management tools
    • Experience with analytics platforms such as Google Analytics, SEMrush
    • Creative thinker with the ability to generate innovative ideas and concepts
    • Microsoft Outlook and SharePoint
    • Strong project management skills with the ability to multitask and meet deadlines
• Preferred
  • Experience in an association or non-profit setting strongly preferred
  • At least 5 years of supervisory experience.

Department: Marketing
This is a management position
This is a full time position

Salary : $75,000 - $80,000