Director of Marketing

About Us:

American Integrity Insurance, a premier writer of homeowners insurance, has more than 280,000 customers and is exclusively represented by more than 1,000 independent agents who specialize in this complex and ever-evolving market. We offer sound and comprehensive home and dwelling insurance to families throughout the Southeast. Comprised of more than 300 insurance professionals, most of whom work in our Tampa-area headquarters, we have been recognized as a Top Place to Work in Tampa by the Tampa Bay Times and a Best Places to Work in Insurance by Business Insurance magazine for the past ten years.  We have also rated among the Top Workplaces in the USA by USA Today for the past four years.

A Day in the Life:

Who Says Insurance Can’t Be Fun? From company picnics to charity events, no one can ever say American Integrity Insurance doesn’t understand the importance of having fun, helping others and giving back. Our company culture is priceless, and we hold true to our six core values: integrity, commitment, teamwork, humility, passion and fun. As a team working to provide home insurance solutions to our policyholders, together we aim to achieve greater heights each day and celebrate each other's accomplishments along the way. It is our mission to continue providing reliable, customer-centric homeowners insurance and paying claims in a timely manner when our customers suffer a loss – and to do so with Integrity.

Learn more about American Integrity Insurance and our job opportunities at https://careers.americanintegrityinsurance.com.

• Possess a deep understanding for data analytics with ability to translate data insights into marketing strategy.
• Strategic planning including corporate positioning market and competitive analysis, customer segment selection and penetration plans, and related product positioning.
• Oversee branding efforts, including but not limited to: general marketing support, social media outlets (LinkedIn, Facebook, X, and Instagram), SEO, and the company website.
• Be a subject matter expert on social media marketing and create social media plan to engage customer segments on different platforms using information posts, video, graphics and interactive tools. Solicit user-generated content to create informational posts to generate interest and discussion on our Company and the industry.
• Ensure compliance with law and regulations governing marketing efforts (e.g. SPAM, GDPR, privacy, terms of use, etc.).
• Take ownership of the brand, ensuring continuity and visibility of brand logos, colors, mascot, and all related items on social media and marketing collateral. Ensure all branding and written collateral is up-to-date with current facts, figures, and pictures.
• Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team.
• Creating and executing promotional campaigns aimed at customer segments with a focus on profitability.
• Work collaboratively with other departments (Sales, Product, Underwriting, Client Services, and Claims) to drive brand awareness in customer interactions in new and creative ways.
• Work closely with Sales team to develop and manage channel and partner strategies and programs.
• Oversee product marketing including sales training, presentations, sales tools, competitive analysis and general sales support.
• Develop ROI metrics and track marketing spend to advise on budgets and strategy for marketing tools and campaigns.
• Help foster brand awareness by supporting community events and causes on behalf of the organization throughout the market.

Education: Bachelor’s Degree (B.A. or B.S.) in marketing or other business discipline required.

Experience: 7-10 years’ marketing experience in comparable industries with a minimum of two years in a management position required.  Experience in Property & Casualty Insurance preferred.

Skills & Knowledge 

• Ability to plan and manage at both strategic and operational levels.
• Exceptional track record of developing and implementing marketing strategies that have consistently met or exceeded planned objectives, providing personal leadership through example.
• Ability to work collaboratively with colleagues and staff to create a results driven, team oriented environment.
• Demonstrated ability to manage often outsourced marketing activities (PR, corporate identity system, website, etc.)
• Experience in choosing, deploying, and using marketing and sales SW applications.
• Comfortable with digital marketing and social media techniques
• Substantial experience working with business and industry press.
• Strong strategic planning and analysis skills in sales, marketing, and business (competitive) strategy.
• Extremely effective public speaking skills and presence.