What are the responsibilities and job description for the Director of Marketing position at American Medical Associates?
Director of Marketing - Nursing Home - Located in Louisville, KY
Salary: $60K to $85K range; based on experience
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Responsibilities:
- Primary sales and marketing representative for managing hospital referrals/designated referral source referrals
- Develop strong relationships with key hospital personnel and identify new opportunities for alignment, partnering, and growth.
- Work with facility marketing to develop monthly plans and strategies and new business
- Assist in planning and organizing marketing strategies and programs designed to meet census and payor mix goals.
- Participate in monthly reports on sales activity, competitor/referral source changes in the marketplace and work with other staff to develop marketing plan
- Assure that the admission process is seamless and positive, including but not limited to identifying all necessary device/equipment and immediate medical needs necessary to ensure a smooth transition to the facility
- Understand and communicate critical and/or strategic changes to hospital functions, relationships, programs, and opportunities.
Qualifications:
- Must have nursing home marketing experience
- Must have connections with local hospitals
- Long-term care experience is required
- Excellent oral and written communication skills
- Strong leadership skills
- Strong attention to detail and accuracy, excellent organizational skills with ability to prioritize, coordinate and simultaneously maintain multiple projects with high level of quality and productivity
#6869
Salary : $60,000 - $85,000
