Director of Marketing

Director of Marketing - Nursing Home - Located in Louisville, KY

Salary: $60K to $85K range; based on experience

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Responsibilities:

• Primary sales and marketing representative for managing hospital referrals/designated referral source referrals
• Develop strong relationships with key hospital personnel and identify new opportunities for alignment, partnering, and growth.
• Work with facility marketing to develop monthly plans and strategies and new business
• Assist in planning and organizing marketing strategies and programs designed to meet census and payor mix goals.
• Participate in monthly reports on sales activity, competitor/referral source changes in the marketplace and work with other staff to develop marketing plan
• Assure that the admission process is seamless and positive, including but not limited to identifying all necessary device/equipment and immediate medical needs necessary to ensure a smooth transition to the facility
• Understand and communicate critical and/or strategic changes to hospital functions, relationships, programs, and opportunities.

Qualifications:

• Must have nursing home marketing experience
• Must have connections with local hospitals
• Long-term care experience is required
• Excellent oral and written communication skills
• Strong leadership skills
• Strong attention to detail and accuracy, excellent organizational skills with ability to prioritize, coordinate and simultaneously maintain multiple projects with high level of quality and productivity

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