Job Title

Overview: The American Montessori Society (AMS) is a leading advocate for quality Montessori education, setting high professional standards and providing support services, research, and professional development events.

The Digital Marketing Manager, Website, Advertising, and Analytics supports AMS's mission by growing individual and school memberships, maximizing member and non-member revenue, driving leads for events and new Montessori teachers, and increasing engagement with parents, schools, and other key audiences.

This role oversees AMS's main website and associated platforms, ensuring seamless user experiences, optimized functionality, and robust analytics reporting. It also manages relationships with external partners, including the web agency responsible for web development and ongoing SEO.

Key Responsibilities:

• Website Management:
• Optimize website traffic and create fresh content in collaboration with other AMS colleagues.
• Manage associated AMS platforms, including AMS Learning, Connect community platform, AMS Jobs Board, and The Montessori Event.
• Digital Advertising & Analytics:
• Develop, launch, and optimize paid advertising campaigns across Google Ads and Facebook/Instagram Ads, focusing on lead generation, conversions, and ROI.
• Analyze digital performance metrics to identify areas for improvement and implement solutions.

Requirements:

• Bachelor's degree in a related field.
• 5 years of experience in digital marketing, with a strong focus on website management, analytics, and paid advertising.
• Hands-on experience managing WordPress websites and collaborating with external web agencies.
• Proficiency with Google Ads, Facebook/Instagram Ads, and Google Analytics.
• Familiarity with HubSpot or a similar marketing automation platform.

Preferred Qualifications:

• Certification in above platforms and systems.
• Knowledge of SEO strategies, including keyword optimization, technical SEO, and content alignment.
• Proven ability to analyze data with relevant reporting and/or data visualization tools.
• Experience with A/B testing tools and campaign optimization.
• Basic understanding of HTML and CSS.
• Familiarity with social media advertising strategies and tools.

About AMS:

The American Montessori Society is an equal opportunity employer and does not discriminate on the basis of sexual orientation, gender identity or expression, race, color, religion, national origin, sex, age, marital status, disability, veteran status, genetic information, family responsibility, political affiliation or any other status protected by applicable laws.