Digital Marketing Manager, Website and Advertising

About the American Montessori SocietyThe American Montessori Society (AMS) is the leading advocate for high-quality Montessori education, setting professional standards critical for Montessori practices in accredited schools and affiliated teacher education programs. AMS serves as an information hub for our members, the media, and the public; represents Montessori interests in public policy; and acts as a driving force for the global Montessori community through support services, research, and professional development events. Thousands of individuals enjoy AMS membership globally and participate in The Montessori Event, our premier conference for professional Montessori educators. AMS supports over 20,000 members, including 1,300 private and public schools.AMS is classified as a 501(c)(3) tax-exempt nonprofit organization.Reports to :

Senior Director of Marketing and CommunicationsClassification :

Full-time FTE (1.0), Regular, ExemptLiaises with :

All members of the marketing department and staff across the organization.Annual Salary :

75,000-$85,000To Apply :

Interested candidates must submit a complete application including a resume and a cover letter.Note to applicants : Only shortlisted candidates will be contacted for interviews. Must be eligible to work in the United States. No calls please.The

Digital Marketing Manager, Website and Advertising

plays a pivotal role in advancing AMS's mission by enhancing member engagement, driving revenue, generating leads for events, and increasing interaction with key audiences. The responsibilities include : Enhancing website functionality and advertising conversions in collaboration with the Engagement and Retention and Growth Marketing Managers on messaging.Overseeing AMS's main website, ensuring top performance, user-friendly experiences, and comprehensive analytics reporting.Managing external partnerships, including with AMS's web agency, for support with web development and SEO.Website ManagementDirectly oversee AMS's WordPress-based website, ensuring accessibility, usability, and effective conversion rates for actions like membership sign-ups and event registrations.Optimize website traffic through strategic initiatives.Develop and maintain dynamic content, collaborating with colleagues involved in web content creation.Manage related AMS platforms (AMS Learning, Connect community, AMS Jobs Board, and The Montessori Event) to evaluate and enhance functionality as necessary.Work closely with marketing teams to ensure web content and advertising align with AMS overall goals.Provide guidance on SEO best practices, usability, and conversion optimization.Collaborate with the web agency on additional development needs and ongoing SEO strategies.Digital Advertising & AnalyticsDesign, implement, and refine paid advertising campaigns on platforms like Google Ads and Facebook / Instagram Ads, focusing on lead generation and ROI.Leverage Google Analytics and other tools to evaluate website and campaign performance, generating actionable reports for strategic decision-making.Continuously track and enhance campaign effectiveness, including A / B testing of creative assets, landing pages, and ad placements.Optimization & StrategyAnalyze digital performance metrics to pinpoint improvement areas, implement solutions, and inform leadership on progress.Lead initiatives to enhance website functionality, navigation, and user experience based on data analytics and user insights.Coordinate with external partners to advance AMS's digital frameworks while ensuring scalability.Qualifications : Bachelor's degree in a relevant field5 years experience in digital marketing, emphasizing website management, analytics, and paid advertising.Hands-on experience with WordPress, including updates and working with web agencies.Proficiency in Google Ads, Facebook / Instagram Ads, and Google Analytics.Familiarity with HubSpot or a similar marketing automation platform; relevant certifications are preferred.Knowledge of SEO strategies, like keyword optimization and technical SEO.Strong analytical skills with the ability to use reporting and visualization tools for data-driven decision-making.Excellent project management skills with the capability to juggle multiple priorities in a dynamic environment.Meticulous attention to detail, ensuring high-quality outcomes.Strong collaboration and communication skills for effective remote teamwork.Experience with A / B testing and optimization tools is a plus.Basic knowledge of HTML and CSS is preferred.Familiarity with social media advertising strategies is beneficial.Experience in nonprofit marketing is an advantage.Commitment to diversity, equity, and inclusion.AMS boasts a strong benefits package, including Medical, Dental, Vision, 403(b), Life Insurance, Long Term Disability, generous Paid Time Off, Sick Days, Holidays, and additional time off.The American Montessori Society is an equal opportunity employer and does not discriminate based on protected characteristics.No calls please.

Salary : $75,000 - $85,000