What are the responsibilities and job description for the Web Content Manager position at American Montessori Society?
About the American Montessori Society
We are a leading provider of Montessori education, serving thousands of students and educators around the world. Our mission is to promote excellence in Montessori education and support our members in their pursuit of educational innovation.
We are seeking a highly skilled Digital Marketing Manager, Website, Advertising, and Analytics to join our team. This role will be responsible for developing and implementing digital marketing strategies that drive engagement and growth for AMS.
- Develop and execute digital marketing campaigns across multiple channels, including social media, email, and search engine optimization.
- Manage and maintain AMS's website, ensuring seamless user experiences and robust analytics reporting.
- Collaborate with external partners to enhance AMS's digital ecosystem and ensure scalability.
Key Responsibilities:
- Website Management
- Oversee AMS's main website: amshq.org, ensuring accessibility, usability, and high conversions for key actions (e.g., membership sign-ups, event registrations).
- Responsible for optimizing website traffic.
- Creates, modifies, and maintains fresh content, working closely with other AMS colleagues responsible for developing web content.
- Manage associated AMS platforms, including AMS Learning (Elevate platform), Connect community platform (Higher Logic), AMS Jobs Board (JobBoardHQ), and The Montessori Event (Cvent), evaluating functionality and driving updates or improvements as needed.
- Digital Advertising & Analytics
- Develop, launch, and optimize paid advertising campaigns across Google Ads (Google Ad Grants), and Facebook/Instagram Ads, focusing on lead generation, conversions, and ROI.
- Use Google Analytics and other tools to measure website and campaign performance, creating actionable reports to guide decision-making.
- Continuously track and optimize campaigns for performance, including A/B testing of creatives, landing pages, and ad placements.
- Bachelor's degree in a related field.
- 5 years of experience in digital marketing, with a strong focus on website management, analytics, and paid advertising.
- Hands-on experience managing WordPress websites, including updates, optimizations, and collaboration with external web agencies.
- Proficiency with Google Ads, Facebook/Instagram Ads, and Google Analytics.
- Familiarity with HubSpot or a similar marketing automation platform.
- Knowledge of SEO strategies, including keyword optimization, technical SEO, and content alignment.
- Proven ability to analyze data with relevant reporting and/or data visualization tools and use insights to optimize campaigns, web performance, and user experience.
- Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
- Exceptional attention to detail and commitment to delivering high-quality results.
- Excellent collaboration and communication skills to work effectively with remote teams.
Requirements:
