Assoc. Director, Education Marketing

Associate Director, Education Marketing

Washington, D.C.

The American Pharmacists Association is the largest association representing pharmacists in all practice settings in the United States and is the only organization advancing the entire pharmacy profession.

Our expert staff, and strong volunteer leadership, including many experienced pharmacists, allow us to deliver vital leadership to help pharmacists, pharmaceutical scientists, student pharmacists, and pharmacy technicians find success and satisfaction in their work while advocating for changes that benefit them and their patients. From our headquarters in Washington, D.C., APhA prepares members to thrive at every career stage and in every pharmacy setting with world-class continuing education, transformative events, unique practice tools, and timely solutions to complex challenges. We’re committed to helping them deliver outstanding patient care, receive due recognition, and work at a full scope of practice. APhA advocates to give pharmacists a voice in decisions that affect their future while promoting their undeniable value to health care teams. Our goal is to facilitate pharmacists’ delivery of the highest quality patient-centered care.

WHAT WE’RE ABOUT

Collaboration- We strive to produce meaningful products and services in the spirit of trust and partnership throughout the organization. To achieve success, we are flexible, adaptable, open-minded, cooperative, and inclusive.

Accountability- We strive to meet the highest standards of ethical behavior. Equity, integrity, transparency, and personal responsibility drive everything we do. We are good stewards of organizational and human resources, and we are champions for our members and colleagues.

Respect- We are committed to seeking to understand others’ perspectives and appreciating our differences; treating others with consideration, thoughtfulness, and empathy; recognizing, acknowledging, and supporting each other; being fair to and supportive of our colleagues; attentively listening, and communicating tactfully and sensitively.

Excellence- We strive to deliver high-quality, innovative, and best-in-class products and services that offer high value to members and stakeholders.  We embrace a culture of continuous learning and improvement.

WHAT YOU’LL DO 
As the Associate Director, Education Marketing, you will:

• Design, execute, and refine marketing strategies to elevate APhA’s educational offerings, including continuing education courses, certificate training programs, corporate-sponsored initiatives, webinars, live events, and learning resources. Additionally, support the promotion of new products, services, and initiatives emerging from the Education department.
• Create targeted marketing campaigns that drive enrollment and engagement to meet revenue, engagement, and attendance goals.
• Leverage data analytics to refine strategies, improve campaign effectiveness, and increase audience conversion rates.
• Craft compelling messaging and marketing content that aligns with APhA’s education initiatives and resonates with key audiences.
• Collaborate with subject matter experts, designers, and content creators to develop promotional materials, including emails, social media, landing pages, and video content.
• Develop audience segmentation strategies to target specific groups based on their educational needs and interests.
• Ensure brand consistency and clear communication of APhA’s educational offerings across all marketing channels.
• Track key performance indicators (KPIs) to assess marketing effectiveness and ROI.
• Assist with the education marketing budget, recommending cost-effective strategies.
• Serve as a marketing resource for education-related initiatives, providing insights and recommendations for best practices

WHO WE’RE LOOKING FOR 
 APhA may be the right fit for you have:

Experience and Education required: 

• Bachelor’s degree required in marketing, business, or communications.  Advance degree is preferred. 
• 6 years experience in marketing, preferably in associations, professional societies, or non-profit organizations, 

 Skills, knowledge and abilities required:

• Proven ability to develop and implement marketing campaigns that drive engagement, increase participation, and achieve revenue goals.
• Proven experience in audience segmentation, lead generation, and digital marketing strategies to optimize campaign performance.
• Strong understanding of brand strategy and the ability to maintain brand consistency across various channels.
• Past experience in marketing education programs, particularly within an association or nonprofit setting, is preferred.
• Ability to craft compelling messaging and promotional content across multiple platforms, including email, social media, and digital advertising.
• Proficiency in tracking key performance indicators (KPIs) and using data analytics to refine marketing strategies.
• Ability to translate data insights into actionable recommendations for continuous campaign improvement.
• Strong organizational skills with the ability to manage multiple projects, deadlines, and cross-functional collaborations.
• Experience supervising, training, and evaluating direct reports while fostering a high-performing team.
• Strong computer literacy, including proficiency in Microsoft Office Suite and marketing automation tools.
• Experience with task management systems is required; experience with Asana is a plus.
• Excellent verbal and written communication skills, including the ability to present marketing strategies and performance insights to leadership.
• Strong collaboration skills, with experience working across departments.
• Ability to work independently, take initiative, and adapt to a fast-paced environment with evolving priorities.

LOCATION: Washington, DC – Hybrid, two days a week in the office (Tuesday & Thursday)

MORE ABOUT US 
APhA offers a comprehensive and competitive compensation and benefits program that includes: 

• A salary of $88,000-$107,000 that commensurate with experience
• Hybrid Work Schedule (T/TH in office)
• Medical/Dental/Vision Insurance 
• Employer paid Life, AD&D, and Short-Term Disability Insurance
• Traditional & Roth 401(K) plans with employer match 
• Fourteen paid holidays
• Four floating holidays 
• Generous Paid Time Off Policy
• Paid Medical Leave/Paid Family Leave/Paid Parental Leave
• Commuting Benefits
• Professional Development Funds
   
   

Applicants must be currently authorized to work' in the United States on a full-time basis.