What are the responsibilities and job description for the Sr Manager, Digital Marketing position at American Pharmacists Association?
Senior Manager, Digital Marketing
Washington, D.C.
The American Pharmacists Association is the largest association representing pharmacists in all practice settings in the United States and is the only organization advancing the entire pharmacy profession.
Our expert staff, and strong volunteer leadership, including many experienced pharmacists, allow us to deliver vital leadership to help pharmacists, pharmaceutical scientists, student pharmacists, and pharmacy technicians find success and satisfaction in their work while advocating for changes that benefit them and their patients. From our headquarters in Washington, D.C., APhA prepares members to thrive at every career stage and in every pharmacy setting with world-class continuing education, transformative events, unique practice tools, and timely solutions to complex challenges. We're committed to helping them deliver outstanding patient care, receive due recognition, and work at a full scope of practice. APhA advocates to give pharmacists a voice in decisions that affect their future while promoting their undeniable value to health care teams. Our goal is to facilitate pharmacists' delivery of the highest quality patient-centered care.
WHAT WE'RE ABOUT
Collaboration- We strive to produce meaningful products and services in the spirit of trust and partnership throughout the organization. To achieve success, we are flexible, adaptable, open-minded, cooperative, and inclusive.
Accountability- We strive to meet the highest standards of ethical behavior. Equity, integrity, transparency, and personal responsibility drive everything we do. We are good stewards of organizational and human resources, and we are champions for our members and colleagues.
Respect- We are committed to seeking to understand others' perspectives and appreciating our differences; treating others with consideration, thoughtfulness, and empathy; recognizing, acknowledging, and supporting each other; being fair to and supportive of our colleagues; attentively listening, and communicating tactfully and sensitively.
Excellence- We strive to deliver high-quality, innovative, and best-in-class products and services that offer high value to members and stakeholders. We embrace a culture of continuous learning and improvement.
WHAT YOU'LL DO
As the Position Title, you will :
- Oversee the Salesforce Marketing Cloud platform
- Build and manage the association's e-mail calendar and organizational workflows
- Create templates and develops, tests and deploys marketing e-mails for the association
- Design and automate dynamic content and personalization strategies for complex email journeys and drip and nurturing campaigns to enhance engagement and drive conversions, including triggers, decision splits, and automation rules to optimize email journey performance
- Understand and influence the design of lead flow, pipeline generation, and marketing automation within Salesforce Marketing Cloud that will maximize the impact of campaigns
- Manage the list segmentation process for email campaign deployment, including pulling lists from Salesforce Marketing Cloud and Personify
- Support strategy and implementation of marketing tools, technologies, and platforms to deliver business objectives, including closed loop analytics across web, social media, and email
- Own homepage marketing web content and oversees web analytics and landing page design and execution. Will work closely the association's leadership to ensure that the marketing strategy aligns with the organization's broader strategic plan and goals
- Guide social media strategy working in tandem with Social Media Manager
- Manage digital advertising including search and display channels (PPC, programmatic display, retargeting social, etc.)
- Oversee APhA's YouTube and other digital accounts. Uploads webinars, events, and other recording as necessary
- Lead the analytics and reporting functions in digital marketing campaigns with a focus on optimization
WHO WE'RE LOOKING FOR
APhA may be the right fit for you have :
Experience and Education required :
Skills, knowledge and abilities required :
LOCATION : Washington, DC - Hybrid, two days a week in the office (Tuesday & Thursday)
MORE ABOUT US
APhA offers a comprehensive and competitive compensation and benefits program that includes :
APhA does not make hiring decisions on the basis of race, color, creed, ethnicity, national origin, gender, gender identity, sexual orientation, socio-economic background, age, disability, veteran status, religion, political affiliation, or any other characteristic protected by state, federal, or local law.
Applicants must be currently authorized to work in the United States on a full-time basis.
Salary : $85,000 - $103,500