What are the responsibilities and job description for the Manager, Media Insights & Analytics position at American Signature Inc.?
At American Signature Inc., we believe everyone has the right to a well-furnished life. Since 1948, we have been helping families fill their homes with furniture they love. Our company includes more than 120 family-owned and operated stores. As the Manager, Media Insights & Analytics you are a part of this family and critical to our success. A pivotal player on the Marketing team, you’ll spearhead the analysis of our comprehensive paid media strategy, propelling business growth and maximizing media impact. Collaborating closely with our external agency, you'll lead day-to-day insights and analysis of our paid media channels, including Paid Search, Paid Social, Programmatic, Affiliate, Video, and more. We're on the hunt for someone with an insatiable curiosity, a relentless focus on the customer, a passion for data-driven decision-making, and a knack for thriving in a collaborative, cross-functional environment.
Why you’ll want to join our team :
Join a historic, family-owned business that has helped furnish the lives of customers for nearly 80 years
Comprehensive medical, dental, and vision benefits & 401K plan
Growth. Our team members are encouraged to develop and move into more challenging roles as their career progresses.
Employee discounts at our affiliate brands which include– Value City Furniture, American Signature Furniture, DSW, and American Eagle Outfitters
What your day will look like :
Support quarterly forecasting, goal setting, and reporting for all paid media channels
Analyze data weekly, monthly, and quarterly reports to identify opportunities for optimization and iterative testing, presenting relevant metrics to leadership and key stakeholders
Leverage internal and external data and reporting to build a comprehensive view of what’s working, what’s not, and where to go next
Foster relationships with platform media partners to drive innovation, expansion, and optimization of digital marketing channels
Stay up to date on industry trends and technologies to ensure digital marketing strategies remain competitive and effective
Lead, manage, and mentor direct reports
What will help you succeed :
Bachelor's degree in marketing, business, or related field
5 years of digital marketing experience
1-2 years of experience managing direct report(s)
Proven track record of managing digital marketing programs and optimizing campaigns for performance
Experience working with external marketing agencies
Strong analytical and quantitative skills, with proficiency in Microsoft Excel and Google Analytics
Previous platform experience preferred (not required) : Optimine (Media Mix Modeling), YouGov, Placer AI, Microstrategy
Ability to synthesize data and turn it into actionable insights
Excellent communication and interpersonal skills, with the ability to work effectively across internal and external teams
Self-starter with a strong bias for action
Ability to thrive in a fast-paced environment and adapt to changes in technology and consumer behavior
