What are the responsibilities and job description for the Insights and Analytics Manager position at L brands?
Forecasting and Analysis
">- Develop and maintain financial models to predict future media spend and performance; provide accurate and actionable financial forecasts to guide decision-making
- Analyze campaign performance data to identify areas of improvement to optimize media strategies; provide recommendations to enhance campaign and ROI
- Collaborate with analytics teams to analyze customer behavior, profitability, marketing mix models as they pertain to media spend
