What are the responsibilities and job description for the Community Engagement Manager position at AMERICAN SOCIETY OF ADDICTION MEDICINE INC?
Position Summary: The Community Engagement Manager will serve as the primary point of contact for the online member communities. This role is responsible for driving engagement, managing community content, and ensuring seamless member experience. The successful candidate will collaborate with various departments to enhance member satisfaction and promote organizational goals through community initiatives and communications.
Responsibilities:
- Develop and implement marketing plans and editorial calendar for community engagement.
- Create compelling and shareable content for digital channels, including blog posts, newsletters, and social media platforms.
- Monitor and respond to member discussions, questions, and feedback in the online community.
- Plan and execute online community initiatives, programs, and events to drive engagement and retention.
- Oversee and analyze member engagement metrics and key performance indicators (KPIs) to inform strategy.
- Manage all aspects of the Member Connect Portal on the Higher Logic Online Community platform, including building and maintaining discussion forums, social features, events, and resource libraries.
- Design and deploy campaigns to foster participation within the online community, creating automation and personalization rules to encourage users to engage (e.g. join new groups or complete their user profiles)
- Build mechanisms to elevate topics, discussions and patterns of accomplishments within the online community
- Identify and empower community champions to encourage deeper member involvement.
- Provide training resources and guidelines for internal and external audiences regarding community usage and participation.
- Collaborate across departments to align community engagement with broader organizational goals.
- Ensure the technical functionality of the community platform, collaborating with vendors and internal teams to address and resolve issues as needed.
- Continually evaluate and refine the community strategy to maintain alignment with the organization's mission and growth objectives.