What are the responsibilities and job description for the Membership Marketing Manager position at American Society of Consultant Pharmacists?
Responsibilities
The membership marketing manager functions as the liaison between ASCP and its members, customers, and prospective members. This includes answering customer service queries, devising regular membership communications, maintaining membership records, and overseeing membership recruitment and retention programs and promotional programs. This is a hybrid position in the Alexandria, Virginia Office. 2 days per week required in the office.
Essential duties and responsibilities include the following including other duties that may be assigned.
Membership Marketing, Acquisition, and Retention
- Helps plan, develop, and execute membership acquisition, win-back, retention, and renewal campaigns.
- Oversees and updates automated renewal and welcome campaigns to ensure accuracy and timeliness.
- Oversees ASCP’s group / business membership program.
- Develops new Student membership program alongside Student New Practitioner Committee (Up to 4 monthly meetings).
- Develops new membership programs to increase value proposition.
- Helps create, and plan membership promotions and campaigns.
Member Services, Benefits, & Programs