What are the responsibilities and job description for the Ecommerce Specialist position at American Threads?
We are a dynamic and fast-growing women’s fashion brand seeking a talented and proactive E-Commerce Specialist to take full ownership of our e-commerce website. The ideal candidate will ensure our online platform runs smoothly, delivers a seamless shopping experience, and drives sales growth. This role requires a balance of technical expertise, creativity, and attention to detail to maintain and optimize the digital storefront.
Key Responsibilities
Website Management
Own the end-to-end management of the e-commerce website.
Ensure the website is fully operational and its health is maintained, including regular testing.
Optimize website speed, performance, and user experience across desktop and mobile platforms.
Collaborate with design team to update banners, collection pages, navigation, and overall aesthetic of our site
Product Management
Handle all product uploads, ensuring accurate and compelling product descriptions, images, and metadata.
Implement SEO best practices for product uploads to maximize organic traffic and search visibility.
Monitor inventory levels and coordinate with the merchandising team to ensure accurate product availability.
Campaign Implementation
Set up and manage promotions and discounts in alignment with the Editorial calendar.
Plan and execute email marketing campaigns for promotions, loyalty programs, and new arrivals.
Analytics
Monitor website analytics and sales data to identify trends, opportunities, and areas for improvement.
Provide regular reports on e-commerce performance and suggest actionable insights.
Collaboration and Agency Support
Support external agencies to support website development, SEO strategies and Paid Media campaigns
Ensure timely delivery of projects and maintain strong communication with outside partners.
Customer Experience
Maintain and enhance the online shopping experience, ensuring it aligns with the brand's aesthetic and values.
Troubleshoot and resolve customer issues related to the website promptly and effectively.
Qualifications
Bachelor’s degree
4 years of experience in e-commerce, preferably within the fashion or retail industry.
Proficiency in Shopify Plus
Strong understanding of SEO, Google Analytics, and digital marketing principles.
Experience with website optimization, A / B testing, and CRO (conversion rate optimization).
Excellent attention to detail and organizational skills.
Strong problem-solving abilities and a proactive attitude.
Ability to collaborate effectively with cross-functional teams and external agencies.
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