What are the responsibilities and job description for the Social Media Manager position at Americare?
Join Our Team as a Social Media Manager! Are you a creative and strategic social media enthusiast with a passion for storytelling, community building, and making an impact? Americare Senior Living is looking for a dynamic Social Media Manager to lead our efforts in showcasing our mission of compassionate care and community engagement. About the Role Why Join Us?
As our Social Media Manager, you’ll play a key role in amplifying Americare’s brand, engaging with current and prospective employees and residents, and creating meaningful connections across our online platforms. Working closely with the Marketing, People, and Operations teams, you’ll blend design and strategy to bring our employer and resident value propositions to life.
Who We Are
At Americare, we make a difference in the everyday lives of others, and we are proud of the work we do. We have created communities that embrace our team members like family. Our senior living communities are places where excellence thrives and that we proudly call home. Our culture is built on recognition, empowerment, and a side of fun. We've consistently been certified as a Great Place to Work, ranked on Fortune's annual Best Workplaces in Aging Services list, and were recently recognized as one of the 2024 Best Senior Living providers by U.S. News & World Report!
Why Join Americare?
- Impactful Work: You can make a difference every day, receive plenty of hugs, and be the one to put a smile on the faces of our residents.
- Supportive Community: You can be part of a compassionate team that truly values teamwork and respect.
- Career Growth: Whether you're a newbie or a seasoned pro, we offer exciting opportunities for you to advance both professionally and personally.
- Fun and Engaging Environment: Work hard and have fun in an inclusive environment where you'll create lasting friendships and experience unforgettable memories.
- Work-Life Balance: Enjoy flexible scheduling options that fit your life.
What we offer:
- Recognition and Appreciation: Truly feel valued with meaningful shout outs and recognition.
- Family Atmosphere: Close-knit community where everyone feels at home.
- Paid Time Off: Enjoy a competitive PTO plan to recharge and relax.
- Daily Access to Wages: Flexibility to access your pay whenever you need it.
- Complimentary Meals: Delicious free meals while you work.
- Tuition Assistance: We support your educational pursuits so you can chase your career dreams!
- Comprehensive Benefits: Health, Dental, Vision, Life Insurance, Short- and long-term disability, and so much more...
- Earn More: Your hard work is rewarded with competitive pay and annual wage increases based on performance.
- 401(k) Plan: Secure your future with company contributions
Join Our Team as a Social Media Manager!
What You’ll Do
- Social Media Management:
- Create and provision social media accounts for users, establishing community management processes and standards.
- Oversee daily operations of social media channels, including responding to comments and monitoring trends to ensure timely engagement.
- Develop and implement comprehensive social media strategies across platforms like LinkedIn, Facebook, Instagram, and TikTok, aimed at amplifying Americare’s brand and engaging diverse audiences.
- Maintain and update multiple social media calendars for various platforms, ensuring alignment with branding and communication goals.
- Content Creation and Engagement:
- Design visually appealing and engaging content using tools such as Canva and Adobe Creative Suite for social posts, recruitment materials, and branded graphics.
- Understand and leverage User-Generated Content (UGC) to align with Americare’s brand strategy and voice.
- Cultivate a vibrant online community through consistent interaction, relationship-building, and innovative engagement initiatives.
- Collaboration and Training:
- Work closely with stakeholders from the People Team, Sales and Marketing, external consultants, and Operations Teams to create content that highlights Americare’s culture, communities, and employment opportunities.
- Lead the onboarding and continuous development of Americare’s Facebook Champions, offering education, upskilling, and actionable feedback to enhance their contributions.
- Campaign Management and Analytics:
- Design and execute targeted marketing campaigns across social media, email, and web platforms to attract residents and employees.
- Collaborate with the talent acquisition team to align campaign content with hiring needs and spotlight specific job openings.
- Track, measure, and report campaign performance, making data-driven adjustments to optimize results.
- Digital Presence and Reputation Management:
- Oversee Google Business profiles, ensuring accuracy, timely responses, and effective use of review management tools.
- Monitor industry trends, competitive insights, and emerging social media best practices to refine Americare’s content strategies.
- Partner with internal and external teams to enhance Americare’s online reputation on platforms like Facebook, Glassdoor, and Indeed.
What You Bring
- A passion for social media marketing and storytelling, paired with an innovative mindset to foster engagement and drive results.
- Exceptional organizational and project management skills, with the ability to juggle multiple tasks in a fast-paced environment.
- Strong communication and interpersonal abilities to build relationships across diverse teams and stakeholders.
- The flexibility and willingness to occasionally work outside standard business hours for events or urgent campaigns.
Qualifications
- Bachelor’s degree in marketing, business, communications, human resources, or a related field.
- Preferred Certifications: AIRS, CSMR.
- 2 years of professional experience as a Social Media Manager, Copywriter, or a similar role.
- Proficiency with social media management tools (e.g., Hootsuite, Facebook Business Manager) and analytics platforms (e.g., SEO tools, Google Analytics).
- Demonstrated expertise in graphic design using tools like Canva or Adobe Creative Suite.
- Strong verbal and written communication skills, including copywriting with a sharp eye for detail.
- A creative and strategic approach to content creation and engagement.
- Analytical skills to interpret data and apply insights to enhance performance.
- A self-starter attitude with the ability to work independently while managing multiple projects.
- Experience building rapport and relationships at all organizational levels, with preferred experience in training facilitation.
Physical Demands
The ideal candidate should be capable of handling computer tasks with independence and attention to detail, ensuring accuracy and compliance with protocols and regulations. This role requires effective communication skills for interactions with Home Health and Americare staff.
Physical requirements include:
- Standing, sitting, walking, and changing positions.
- Reaching, extending hands and arms, and crossing the midline.
- Crouching, balancing, kneeling, stooping, and bending.
- Lifting or carrying up to 25 lbs and pushing or pulling up to 100 lbs.
Equal Opportunity Employer:
Americare Senior Living is committed to equal employment opportunities and welcomes applicants from all walks of life. We value diversity and strive to create a workplace where everyone feels a sense of belonging.
