What are the responsibilities and job description for the AVP, Sales and Service Development position at AmeriCU Credit Union?
AVP, Sales and Service Development
231 Hill Road, Rome NY 13441
Starting pay rate: $94,650.91 to $118,313.63 actual annual salary will depend on experience
Status: Full-Time, exempt
Remote Status: Onsite for initial training and then potential for Hybrid schedule after that with a requirement to be on site several days per week.
Remote Status: Onsite for initial training and then potential for Hybrid schedule after that with a requirement to be on site several days per week.
Who Are We?
AmeriCU is a not-for-profit credit union based in Rome, NY with assets in excess of $2.7 Billion and serving a membership base of over 170,000 members across Central New York, the United States, and beyond. For 75 years we have been committed to our members, our employees, and our communities. In 2025, we were once again recognized as one of the Best Companies to Work for in New York State and recognized by American Banker as one of the best credit unions in the United States to work for, ranking 27 out of 70!
The Position:
AmeriCU Credit Union is in search of a AVP, Sales and Service Development who aligns directly with our mission to provide our members with the right financial services to live life, dream big, and achieve financial success, and our vision to be the most admired organization in every community we serve.
As an AVP, Sales and Service Development You will be responsible for:
- Play a crucial role in developing and driving the company's sales strategy and growth. This position is responsible for leading the sales development team (including the regional coaches), developing and executing sales plans, and ensuring the achievement of sales targets.
- Collaborate with department leadership to establish goals that tie to the credit union strategy and annual Key Performance Indicators (KPIs). The AVP will consider the various products, services and delivery channels available and design corresponding goals that will grow the credit union, including organic growth and increased penetration in our geographic footprint.
- Prepare sales performance reports by collecting, analyzing, and summarizing data and trends. Continual review and analyze KPI data and reports, identify patterns and trends and communicate those to the leadership team.
- Review and maintain the organizational service standards as it relates to our brand and service expectations.
What you will do:
As AVP, Sales and Service Development your primary responsibilities will include the following:
- Lead and manage the sales development team to foster behaviors to achieve sales targets and objectives.
- Develop and implement effective sales strategies and plans.
- Monitor and analyze sales performance metrics to optimize strategies. Prepare and present regular sales reports to senior management
- Collaborate with marketing and product teams to align sales efforts with company goals.
- Build and maintain strong relationships with our internal business partners to help drive growth initiatives.
- Provide individual coaching, training, and mentorship to sales development team
- Collaborates with the learning and development leadership and other organizational leaders to create and cultivate a sales and service culture at AmeriCU.
- Support the sales and service culture by developing and/or leading sales and service training programs as needed. Acts in a coaching role to build, scale and educate our sales and service teams.
- Reviews CSAT scores and relational NPS Scores to identify areas of recognition and opportunities for improvements.
- Maintain a strong understanding of the Salesforce platform including the internal processes and business rules. Be a lead contributor in salesforce sales automation processes and system roadmaps.
- Identify opportunities for organic growth and lead generation, using data science team as needed.
- Work collaboratively with retail leadership to develops and implements sales goals and incentive plans that tie to KPI and the AmeriCU Strategy
- Create and track sales contests for the various areas; tracking results and creating a buzz of excitement to meet target goals.
- Lead the overall growth and success of assigned member-facing products and services.
Come grow with us!
Whether you are just starting out or have been working in your field already, we offer opportunities for growth and advancement. It is our goal to hire employees who will provide exceptional service to our members and who value giving back and supporting the communities we serve. In addition, we offer the following benefits:
Competitive rates on our Medical, Dental and Vision plans
Generous contribution to your Health Savings Account, if you choose to enroll in one of AmeriCU’s High Deductible Health plans
Paid Holidays
Paid Time off – Vacation, Personal or Sick and Birthday
Employee Appreciation Events
401(k) Matching after 1 year of employment
Employee Assistance Program
Tuition Reimbursement for Full-time employees after 1 year of employment
Life Insurance & Accidental Death & Dismemberment Insurance, free to all Full-time employees
Enhanced Short Term Disability – at no cost to you!
Get to know us more by clicking on the links below. See why YOU should choose AmeriCU!
https://www.americu.org/in-our-community/
https://www.americu.org/why-americu/
Salary : $94,651 - $118,314
