What are the responsibilities and job description for the Marketing Manager, Distribution position at Amerilife Group, LLC?
Our Company
Explore how you can contribute at AmeriLife.
For over 50 years, AmeriLife has been a leader in the development, marketing and distribution of annuity, life and health insurance solutions for those planning for and living in retirement.
Associates get satisfaction from knowing they provide agents, marketers and carrier partners the support needed to succeed in a rapidly evolving industry.
Job Summary
AmeriLife is seeking a creative and innovative Marketing Manager to promote our company’s brand and services as it relates to our Distribution arm of the business. The Marketing Manager – Distribution will report to the Director of Marketing Strategy and will work with clients to develop, manage and execute strategic creative campaigns to drive success.This individual should be both creative and customer-service driven. The optimal candidate would have agency experience managing creative marketing campaigns and an understanding of the insurance industry. The Marketing Manager should be able to navigate the complexities of the insurance space and balance competing priorities. This candidate must thrive in a fast-paced environment with a “roll up your sleeves” attitude, strong bias-to-action, and entrepreneurial spirit.
Job Description
Duties/Responsibilities
The Marketing Manager will develop and optimize our creative marketing strategies and collaborate with creative marketing teams to execute on distribution initiatives. This individual will stay up-to-date with products & services in order to develop competitive creative strategies to promote the brand and distribution growth.
They will work with clients and the Executive Creative Director to develop creative marketing campaigns and initiatives and oversee their execution. They will also collaborate with the creative and corporate communications teams to develop captivating creative marketing assets and campaigns to drive results.
This individual must be organized, process-focused and customer-service driven. They must have a proven track record in bringing solutions to complex challenges, embracing teamwork, collaboration and open communication.
- Work with the creative team in developing concepts and designs that meet client needs while maintaining brand integrity
- Oversee branding and promotional campaigns as it relates to our Distribution initiatives.
- Manage client relationships, including working with clients to develop strategies for marketing campaigns
- Collaborate with Distribution team to complete marketing intake forms and develop briefs ensuring creative team
- Coordinate creative marketing strategies with Distribution Operations, Creative, Corporate Communications and Project Management teams
- Collaborate with project management to ensure campaign projects are in scope and budget and deadlines are met
- Promote our brand at trade shows and major industry-related events
- Track KPIs and metrics for all marketing investments to provide visibility into the effectiveness, efficiency, and attribution associated with marketing efforts, and enable greater return on investment
- Resolve issues to maintain and strengthen customer trust
- Ensure the timely delivery of services and products to clients
- Stay informed of current creative marketing strategies and trends
Qualifications
Minimum Job Requirements
- Bachelor’s degree in marketing, advertising, business administration or other related field.
- Minimum 5 years experience in a Marketing Manager or Account Manager role
- Great aptitude in building and maintaining client relationships
- HubSpot platform experience (preferred)
- Knowledge of insurance industry (preferred)
Knowledge, Skills, and Abilities
- Excellent communication and interpersonal abilities with aptitude in fostering long-term relationships
- Excellent planning and leadership abilities
- Excellent strategic problem-solving skills with the ability to present information clearly, with enthusiasm, and persuasion
- Comfortable working in a fast-paced, dynamic environment that is client service-oriented
- Ability to manage multiple client accounts simultaneously
- Creative mindset
- Team-player
