What are the responsibilities and job description for the Marketing Specialist position at AMERIND?
AMERIND is a federally chartered tribally owned corporation, formed under Section 17 of the Indian Reorganization Act (25 U.S.C.
Plans, coordinates and executes a variety of marketing and communications functions relating to AMERIND's internal and external stakeholders including, but not limited to, developing and managing content, supporting graphic design needs, and overseeing project management and planning in conjunction with AMERIND's management and marketing agency to advance organizational goals and strategic priorities.
This job description does not represent an inclusive list of all duties encompassed in this position.
Job Responsibilities
N/A
Minimum Qualifications
Employee is required to successfully pass an annual physical exam to certify that the incumbent is capable of performing the physical demands of the job as described above.
Hiring of AMERIND employees is subject to Section 7(b) of the Indian Self-Determination Act (25 U.S.C.
- 5124) by its Members, the governmental units of federally recognized Tribal Nations that administer federally funded housing programs for American Indian and Alaska Native families. AMERIND has the operating authority to work with Tribal Governments, Enterprises, and Citizens for Property and Liability, Workers Compensation, Homeowners and Renters, Employee Benefits coverage, Fleet Auto coverage, and Critical Infrastructure development.
- Excellent verbal and written communication skills
- Strong analytical and critical thinking skills
- Proficient in various computer software and social media platforms
- High creativity skills
- Responsiveness in decision making
- Customer service focused
- Strong negotiation skills
- Agility and adaptability in decision making
- Capable of leading and multitasking
Plans, coordinates and executes a variety of marketing and communications functions relating to AMERIND's internal and external stakeholders including, but not limited to, developing and managing content, supporting graphic design needs, and overseeing project management and planning in conjunction with AMERIND's management and marketing agency to advance organizational goals and strategic priorities.
This job description does not represent an inclusive list of all duties encompassed in this position.
Job Responsibilities
- Plans and manages projects by developing action plans, establishing timelines, securing approvals and overseeing budgets in coordination with AMERIND's management team and marketing agency.
- Researches and writes content in both short-form and long-form for both digital and print mediums, including social media, press releases, flyers and other promotional items, annual report, and twice-yearly magazine.
- Updates and edits existing graphic design files (e.g., flyers, postcards, social media graphics, one-pagers, magazine, etc.) using Adobe Creative Suite software in coordination with AMERIND's marketing agency.
- Provides media relations services including news releases, news conferences, pitching story ideas and building positive relations with reporters, editors, bloggers & influencers.
- Assists event specialist and/or outsourced event contractor in coordinating conferences, meetings, trade shows and other special events.
- Produces various mediums of communication materials for AMERIND events with regular reminders to encourage participation.
- Plans and coordinates administrative assignments and special projects within and/or across operating units.
- Collaborates with outsourced marketing firm to develop branding messages and assists with marketing campaigns.
- Collaborates with business development team to identify target customers and markets.
- Collaborate with internal and external stakeholders on outgoing communications, such as press releases, social media post, and executive level speeches and talking points.
- Develops and prepares special management studies, surveys, statistics, and a variety of other reports.
- Coordinates with outsourced marketing firm to design and prepare various marketing materials to include save-the-date cards and flyers for external AMERIND events.
- Develop comprehensive strategic communications plans to boost organization awareness and impact.
- Plan, execute, and monitor messaging campaigns across various channels. Promotes external AMERIND information on company website and/or social media platforms.
- Maintains the organization's corporate brand image and messaging. Brand consistency at all company events using logos and signs and other marketing collateral.
- Determines mediums and platforms to promote and advertise AMERIND events.
- Responsible for creating and distributing internal/external communication.
- Makes presentations to various groups including prospects, members and customers at conferences or business meetings as needed.
- Performs administrative tasks, such as answering phones, maintaining records and handling event questions.
- Represents AMERIND at local and national trade shows, regional member meetings and/or housing fairs to generate leads for all products and to build relationships to promote AMERIND brand and products as needed.
- Keeps abreast of new technologies and principles by conducting research, attending seminars, educational workshops, classes and conferences; reviewing professional publications; establishing networks; participating in professional societies; conferring with representatives of contracting agencies and related organizations.
- Participates in cross-functional team process improvement projects.
- Performs other duties as assigned.
N/A
Minimum Qualifications
- Bachelor's degree in communications, journalism, digital media, marketing, public relations or related field required.
- Minimum of three years progressive experience in communications, marketing, or business required.
- Must possess a valid driver's license.
- Travel required.
- Must be able to successfully pass a background investigation. No felony, theft, or fraud convictions.
- New employees must complete the Associate in Insurance (AINS) designation within six months from the end of the 90-day evaluation period in order to be eligible for advancement and incentive compensation.
- For continued employment, employees must complete an elective course and six hours of professional development within 12 months after the end of the 90-day evaluation period.
- Knowledge of principles and practices of public relations, promotions, and marketing in a customer service-oriented environment.
- Knowledge of computer utilization in marketing/business operations.
- Ability to communicate effectively in the English language, both verbally and in writing with staff and the general public.
- Ability to understand AMERIND's audience and interest.
- Ability to gather and analyze statistical data and generate reports.
- Ability to work independently and meet strict timelines.
- Ability to create, compose, and edit written materials.
- Ability to act with integrity, professionalism, and confidentiality.
- Skill in organizing resources and establishing priorities.
- Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
- Skill in operating business computers and office machines, including in a Windows environment, specifically Word, Excel, Access, and presentation software (such as PowerPoint).
- Skill in graphic design preferred, with competency in using InDesign, Photoshop and other software programs in the Adobe Creative Suite .
- Skill in managing website content, preferably familiarity in using WordPress CMS.
- Typical business office setting with moderate noise level.
- Non-office environment may be encountered for offsite presentations and support of company activities.
- Must be able to sit for work at a computer for more than 4 hours per day.
- Must be able to stand and walk for up to 8 hours per day.
- Must be able to use hands for dexterity of motion and reach with hands and arms. Extensive use of computer keyboards.
- Must have visual acuity to distinguish colors, images, and depth perception.
- Frequently required to talk and hear.
- Must have ability to occasionally lift 25 lbs.
Employee is required to successfully pass an annual physical exam to certify that the incumbent is capable of performing the physical demands of the job as described above.
Hiring of AMERIND employees is subject to Section 7(b) of the Indian Self-Determination Act (25 U.S.C.
- 5307(b)), which requires that, to the greatest extent feasible, preference and opportunities for training and employment shall be given to Native Americans and Alaska Natives.
