What are the responsibilities and job description for the Marketing Specialist position at Ardent Health?
Overview
Ardent Health Services (AHS) is a national health care services company headquartered in Nashville, TN. Through its subsidiaries, Ardent owns and operates nearly 200 sites of care. Our subsidiaries own and operate hospitals and multispecialty physician practices in six states. Ardent includes 30 hospitals, 4,423 patient beds, 23,000 employees, and 1,700 employed physicians. Within the industry, we are noted for recognizing that every hospital is as unique as the community it serves. This in-depth understanding of how health care works at the local level is one of our great strengths.
Position Summary
The Marketing Specialist will support consumer engagement efforts by developing and implementing strategies to grow volume and reputation of key programs and writing and editing marketing communication materials across multiple distribution channels.
Day-to-day operations will include complex project management, creation of written and visual content for social media, website, internal communications, brochures, and other correspondence, special event/community outreach support, and meeting with providers and hospital leaders regarding strategy and implementation support.
Responsibilities
Education & Experience:
Ardent Health Services (AHS) is a national health care services company headquartered in Nashville, TN. Through its subsidiaries, Ardent owns and operates nearly 200 sites of care. Our subsidiaries own and operate hospitals and multispecialty physician practices in six states. Ardent includes 30 hospitals, 4,423 patient beds, 23,000 employees, and 1,700 employed physicians. Within the industry, we are noted for recognizing that every hospital is as unique as the community it serves. This in-depth understanding of how health care works at the local level is one of our great strengths.
Position Summary
The Marketing Specialist will support consumer engagement efforts by developing and implementing strategies to grow volume and reputation of key programs and writing and editing marketing communication materials across multiple distribution channels.
Day-to-day operations will include complex project management, creation of written and visual content for social media, website, internal communications, brochures, and other correspondence, special event/community outreach support, and meeting with providers and hospital leaders regarding strategy and implementation support.
Responsibilities
- Research, write and edit internal and external communications including patient testimonials and health-related topics for digital and traditional media such as newsletters, social media posts, website copy, press releases and other collateral.
- Key participant on the editorial team, contributing ideas for media pitches and assisting with development of content marketing strategies for specified consumer engagement and local campaigns.
- Assist with provider onboarding, including letters and social media announcements.
- Coordinate marketing and communication projects, promo items and events with multiple stakeholders including internal clients, graphic and web designers, other consumer team members and vendors.
- Ensure patient confidentiality in all aspects of job performance.
- Manage multiple projects simultaneously while tracking assignments and meeting deadlines.
Education & Experience:
- Bachelor’s degree in communications, mass media, journalism, marketing and/or related degree.
- 3 years in communications, journalism, public relations, marketing or a related field.
- Previous healthcare experience, preferred.
- Proficient in AP Style and Microsoft Office software including Excel, PowerPoint and Word.
- Ability to takes ownership of assignments.
