Email Marketing Specialist

About AmeriPharma

AmeriPharma is a rapidly growing healthcare company where you will have the opportunity to contribute to our joint success on a daily basis. We value new ideas, creativity, and productivity. We like people who are passionate about their roles and people who like to grow and change as the company evolves.

AmeriPharma’s Benefits

• Full benefits package including medical, dental, vision, life that fits your lifestyle and goals

• Great pay and general compensation structures
• Employee assistance program to assist with mental health, legal questions, financial counseling etc.
• Comprehensive PTO and sick leave options
• 401k program
• Plenty of opportunities for growth and advancement
• Company sponsored outings and team-building events
• Casual Fridays

Job Summary

As an Email Marketing Specialist at AmeriPharma, you will be responsible for creating compelling, personalized email communications that engage leads, drive traffic to our websites, and ultimately convert them into customers. You will develop and execute email marketing strategies tailored to our customer personas and oversee the entire email marketing process, including workflows, segmentation, list management, testing, reporting, and optimization. You will also collaborate with the marketing team to understand customer touchpoints and determine how best to integrate email marketing into their journey.

Schedule Details

Location: On-Site (Laguna Hills, Ca.)

Hours: Monday - Friday 9:00 AM - 5:30 PM 

Duties and Responsibilities

• Develop and execute targeted email marketing strategies for each customer persona, utilizing analytics to inform segmentation and personalization.
• Drive list growth through creative opt-in strategies, including partnerships with key organizations.
• Build and optimize segmentation and personalization strategies based on user behavior and engagement data.
• Lead the planning and execution of an email marketing calendar, including content-focused campaigns, automation, triggers, and more.
• Oversee campaign content, including proofreading, copywriting, design, mobile optimization, and personalization.
• Collaborate with design and copywriting teams to ensure campaigns are visually appealing, mobile-friendly, and effectively communicated.
• Implement new triggers, automation, and personalization tactics to enhance engagement.
• Develop and maintain a testing strategy to optimize elements such as templates, content, calls-to-action, timing, and frequency.
• Produce weekly performance reports and provide insights for optimization, using customer data to improve campaign outcomes.
• Research and recommend suitable email marketing tools and software.
• Stay up-to-date with industry best practices, trends, and standards.
• Ensure compliance with email regulations, including CCPA and CAN-SPAM.
• Perform other duties as assigned.

Required Qualifications

• 5 years of experience in email marketing, with a proven track record of increasing engagement and revenue.
• Excellent copywriting skills with a strong attention to detail.
• A keen eye for design and user experience.
• Deep understanding of email deliverability and sender reputation best practices.
• Strong ability to manage multiple projects and prioritize effectively.
• Excellent communication and collaboration skills, with experience working across cross-functional teams.
• Experience with lead generation and nurturing tactics.
• Strong analytical skills and experience with email marketing analytics and reporting tools.

Education and Experience Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• Proven experience in a marketing or email marketing role.

Preferred Qualifications

• Proficiency in ActiveCampaign strongly preferred.
• Experience with CRM systems such as HighLevel preferred.
• Strong design skills and experience creating responsive email templates with HTML and CSS.
• Experience with A/B testing and optimizing email campaigns.
• Knowledge of email compliance regulations (e.g., CAN-SPAM, CCPA).
• Experience with marketing automation tools (e.g., Marketo, HubSpot).
• Proven ability to drive results and grow engagement and revenue through strategic email marketing.

AmeriPharma’s Mission Statement 

Our goal is to achieve superior clinical and economic outcomes while maintaining the utmost compassion and care for our patients. It is our joint and individual responsibility daily to demonstrate to outpatients, prescribers, colleagues, and others that We Care!

Physical Requirements 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is continuously required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and stoop, kneel, crouch or crawl. The employee must regularly lift and/or move up to 20 pounds and occasionally lift/or move up to 30 pounds. Specific vision abilities required by this job include close vision, peripheral vision, depth perception and the ability to adjust focus.

EEO Statement 

The above statements are intended to describe the work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The duties and responsibilities of this position are subject to change and other duties may be assigned or removed at any time. AmeriPharma values diversity in its workforce and is proud to be an AAP/EEO employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, age, protected veteran status, or on the basis of disability or any other legally protected class.

Salary : $80,000 - $95,000