Global Email Marketing Specialist

PADI, the global leader in Ocean Exploration, is searching for a full-time, experienced GLOBAL EMAIL MARKETING SPECIALIST. PADI offers its employees a unique culture centered around an active lifestyle, fun and hardworking colleagues, interesting work, competitive salary and outstanding benefits. We are an amazing company searching for amazing people to join our team!

The Global Email Marketing Specialist is responsible for building, testing and scheduling email marketing campaigns to promote PADI products and services. Knowledge of email best practices and accessibility needed in order to drive customer engagement. They will build emails using pre-built templates with some HTML editing, dynamic content, A/B testing, etc. They will assist in managing our email audience list by creating filters/queries of list segmentations, ensuring accurate targeting and will schedule broadcast email campaigns. The role works with global email marketing team to monitor list integrity and performance to ensure high deliverability rate.

What You Will Do

• Creates email marketing campaigns to promote products and services that apply email automation technology, A/B testing and dynamic content to improve campaign performance.
• Populates and updates pre-built custom email templates using drag-and-drop and HTML edits, to ensure usability on desktops, tablets and mobile devices. Ensuring all work follows PADI style guide and editorial policies and standards.
• Stays informed and current on email marketing, marketing automation and behavioral marketing technology trends and best practices and shares monthly report of ideas/suggestions.
• Builds and manages filters/queries of list segmentations, ensuring accurate targeting.
• Monitors list integrity and performance within email marketing software to ensure high deliverability rate and positive online brand reputation.
• Collaborates with marketing consultants and MarCom management to ensure efforts are consistent with individual product, program or service marketing plans.

What You Will Need To Be Successful:

• Bachelor's degree (B.A.) from four-year college or university in Marketing, Communications, or equivalent preferred, or minimum of 2 years’ experience with email marketing, lead nurturing, marketing automation and analytics.
• Some knowledge of HTML for email.
• Excellent understanding of email marketing concepts and metrics such as deliverability, audience segmentation and email engagement metrics.
• Ability to accurately filter/queries list segments. Knowledge of SQL is a bonus.
• Extreme attention to detail, organized and process focused.
• Experience of list segmentation and targeting.
• Salesforce Marketing Cloud experience a plus.
• Genuine interest in email marketing and design.
• Must be able to demonstrate experience by providing a broad sample base of previous work for review.
• PC literate. Ability to operate Microsoft Office primary programs (Word, Excel, PowerPoint, Office) required.
• Ability to learn new programs relating to email marketing. Familiarity with Salesforce Marketing Cloud or equivalents a plus.
• Ability to multi-task a variety of assignments successfully.
• Must show initiative and display a high pride of authorship.
• Excellent interpersonal skills.
• Strong organizational skills.
• Above average communications skills.

Founded in 1966, PADI has grown consistently through our 59 years in business, continually raising the bar for the industry we are all so passionate about. We know who we are as a company but never let that hold us back from reinventing ourselves and keeping our mission modern and relevant. One thing that stays consistent is our mission to be “The Way the World Learns to Dive”. PADI has certified over 30 million divers during our history, an achievement no other scuba diving agency can claim. We are committed to our purpose to Seek Adventure—Save The Ocean.

PADI strives to create a work environment that respects individual contribution while maintaining a strong team approach for successful execution of business objectives. The executive team believes in a work-life balance that enables employees to meet their personal and family needs with flexible hours and a robust benefits plan.

If this job sounds interesting to you and you meet these requirements described above, we’d like to get to know you! To learn more about our company visit us at www.padi.com

PADI/Seek Adventure Save the Ocean

Please note that PADI collects personal information relating to its candidates for employment to manage the recruitment process. The organization is committed to being transparent about how it collects and uses that data and to meeting its data protection obligations. To view PADI's Privacy Notice please go to https://www.padi.com/ccpa-notice