Manager, Digital Marketing

About AmeriVet:

AmeriVet partners with veterinary clinics across the U.S., providing operational, marketing, and business support to help them grow. As we continue to expand, we’re looking for a Manager of Digital Marketing to execute and optimize digital campaigns that drive growth through performance marketing, website optimization, SEO, and CRM-based email marketing. This role will oversee digital marketing execution and performance, ensuring seamless integration across key digital channels.

About the Role:

The Manager of Digital Marketing will be responsible for the hands-on execution and optimization of digital marketing programs across paid media, website performance, SEO, and CRM/email marketing. Reporting to the Senior Manager of Digital Marketing, this role will also manage a Website & SEO Specialist, ensuring all digital initiatives are effectively implemented, monitored, and optimized to drive measurable business results.

The ideal candidate is highly analytical, detail-oriented, and comfortable leading day-to-day digital marketing execution while collaborating with cross-functional teams to enhance engagement, conversion rates, and lead generation.

Key Responsibilities:

Campaign Execution & Optimization

• Plan, launch, and optimize paid media campaigns across Google Ads, Meta (Facebook & Instagram), programmatic display, and YouTube.
• Manage campaign budgets, track performance, and ensure spend is allocated efficiently to maximize ROI.
• Develop and execute conversion rate optimization (CRO) strategies, including A/B testing, audience segmentation, and landing page enhancements.
• Analyze performance data and make real-time optimizations to increase lead generation, engagement, and retention.
  
  

Website & SEO Strategy (In Collaboration with Website & SEO Specialist)

• Oversee website performance, UX improvements, and digital conversion optimizations, ensuring a seamless user experience.
• Work closely with the Website & SEO Specialist to implement SEO best practices, technical fixes, and content optimizations.
• Support local SEO initiatives, including Google Business Profile management and local directory optimization.
• Ensure all digital assets, content, and landing pages align with SEO, brand, and conversion best practices.
  
  

Email & CRM Marketing

• Develop and execute email marketing campaigns using CRM platforms such as HubSpot, Salesforce, or Braze, ensuring segmentation and automation workflows are optimized for engagement and retention.
• Optimize email performance through A/B testing, personalization, and audience segmentation.
• Monitor and improve email deliverability, open rates, and conversion performance.
• Collaborate with the CRM and analytics teams to track customer journeys and improve lead nurturing efforts.
  
  

Team Leadership & Cross-Functional Collaboration

• Manage and mentor the Website & SEO Specialist, ensuring digital initiatives are executed effectively.
• Work closely with brand marketing, content, CRM, and field marketing teams to ensure an integrated digital marketing approach.
• Partner with the IT and product teams to improve marketing technology infrastructure and ensure seamless execution of digital initiatives.
• Collaborate with analytics teams to ensure proper tracking, measurement, and reporting of digital campaign performance.
  
  

What We’re Looking For:

• 5 years of experience in digital marketing, paid media, SEO, website management, and CRM/email marketing.
• Experience executing and optimizing digital campaigns across Google Ads, Meta (Facebook & Instagram), and other paid media channels.
• Experience leading website and SEO initiatives, either hands-on or in collaboration with a specialist.
• Strong knowledge of Google Analytics (GA4), Google Tag Manager, and A/B testing tools for performance tracking and insights.
• Experience with email marketing and CRM platforms (HubSpot, Salesforce, Braze, or similar), including segmentation, automation, and reporting.
• Strong analytical skills, with a data-driven approach to campaign performance optimization.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Experience in multi-location businesses, franchise marketing, healthcare, or veterinary services is a plus.
  
  

Why Join Us?

Impact – Play a key role in growing AmeriVet’s digital presence and optimizing performance marketing efforts.

Growth – Be part of a fast-growing company with opportunities for career advancement.

Innovation – Work with a data-driven marketing team focused on continuous testing and optimization.

At AmeriVet, we’re committed to your growth, development, well-being, and success. We empower team members with the resources, support, and opportunities needed to thrive in their careers and make a lasting impact in our communities.

Here’s what you can expect when you join our team:

• Tailored development programs, mentorship, and career pathing to help you achieve your unique goals.
• Competitive pay, performance bonuses, 401(k) matching, and student loan assistance to foster your financial well-being.
• Health, dental, vision, life insurance, and mental health resources to support your overall well-being.
• Generous paid time off and holidays, because your personal time matters.
• A supportive, collaborative environment where everyone feels a sense of belonging.
  
  

At AmeriVet, your unique skills and passion are celebrated, and every team member has the tools to thrive. Our people-focused approach is centered on helping you grow in your career while making a meaningful impact on the communities we serve.