What are the responsibilities and job description for the Senior Analyst, Resy Social Media position at AMEX?
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The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.
Resy is the American Express global dining platform and sits within the USCS organization. Our mission is to connect the world's best restaurants with the world's best customers through a trusted and innovative` global SaaS platform, built on the promise of access and unforgettable experiences.
Resy's SaaS platform offers a wide range of features and functionality, managing reservations and tables, and tracking guest and restaurant data to help restaurants deliver the best hospitality to diners. Diners can discover the amazing world of restaurants thanks to our content-rich website and innovative mobile app. Our diners and Card Members are insiders, and we love having them at the table.
About the role :
As the Social Media Analyst, youll support the execution of Resys social media and community engagement strategies, acting as the day-to-day manager of all social channels. You will play a crucial role in building customer relationships, gathering insights and findings, and ensuring all social media assets are published in a timely and compliant manner. This role works in close collaboration with the broader Resy team, including the Resy B2C and B2B marketing teams, and will report to the Senior Manager, Social Media.
What youll do :
- Support the planning and development of Resys social media and influencer strategies, including always-on and brand campaigns to drive guest engagement and restaurant demand.
- Partner with agency to refine proactive and reactive community management programs.
- Monitor all social media channels for comments, DMs, tagged posts, and mentions of the Resy brand and respond and engage with the community when appropriate; liaise with the Resy support team to manage customer feedback.
- Support in the development of social media content with agency partners, content creators, and independently including capturing content, providing live social coverage at events, and crafting compelling copy.
- Facilitate content calendar and influencer vetting reviews with internal, legal, and compliance team members.
- Lead legal and compliance approval processes and submissions.
- Schedule and post approved content across all social channels.
- Monitor and report regularly on product feedback, brand sentiment, competitor activity, and social performance metrics and goals.
- Assist with management of social and influencer budgets.
- Collaborate with B2C and B2B partners across Resy brand team, guest and product marketing, experiential, PR, editorial, and paid to align social plans with overall business objectives to ensure quantifiable impact.
This posting is for a NY based position.
Qualifications
Required Skills & Background :
Education requirement :
Salary Range : $55,000.00 to $105,000.00 annually bonus benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, well consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include :
For a full list of Team Amex benefits, visit our .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
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Salary : $55,000 - $105,000
