What are the responsibilities and job description for the Senior Analyst-Small Business Customer Shop Marketing position at AMEX?
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With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, youll learn and grow as we help you create a career journey thats unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, youll be recognized for your contributions, leadership, and impactevery colleague has the opportunity to share in the companys success. Together, well win as a team, striving to uphold our and powerful backing promise to provide the worlds best customer experience every day. And well do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
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As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Build a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex.
How will you make an impact in this role?
Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment and a continued area of investment and focus. The Small Business Marketing Team is responsible for acquisition and customer engagement marketing for all Small Business Charge, Proprietary Lending, and Co-brand cards.
Within Small Business Marketing, the Customer Growth Marketing Team is responsible for deepening engagement with our existing Customers to accelerate growth and momentum for the business. The Senior Analyst, Customer Shop will support the digital acquisition experience for existing Small Business Card Member on Card Shop. This individual will be responsible for optimizing this digital interface to deliver revenue through cross-sells, upgrades, and employee cards across the Charge, Lend, and Co-brand portfolios. This person will manage execution, creative / copy, user experience, offers, journey optimization, and test and learn activities while supporting key product launches and refreshes within the channel. This individual will work closely with colleagues across Small Business Marketing Services, Analytics, EDDS, Brand, GCO / Compliance, Finance, Operations, and Capabilities teams to deliver for on our team priorities.
Key Responsibilities :
- Support the marketing and execution of cross-sells, upgrades, and standalone supps across Customer Shop in partnership with leader and peers
- Manage a robust marketing calendar across acquisition, including creative development for new product launches, refreshes, LTOs, and site enhancements
- Proactively identify growth opportunities for the channel; working with key stakeholders to prioritize and build feature enhancements to improve Card Member experiences and increase full funnel response rates
- Partner with analytics to understand channel performance, translate data into insights, and optimize accordingly
- Support the development of the channel forecast, monthly reporting / commentary, and R&O process
Qualifications :
Preferred Qualifications :
Salary Range : $55,000.00 to $105,000.00 annually bonus benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, well consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include :
For a full list of Team Amex benefits, visit our .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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Salary : $55,000 - $105,000
