What are the responsibilities and job description for the Social Media Coordinator position at AmFirst?
Role: Responsible for promoting AmFirst through content development, management, and growing all AmFirst's social media channels and online communities; support AmFirst's marketing and communication objectives using creative and innovative social media strategies; and ensure social media communications meet AmFirst's branding standards.
Essential Functions & Responsibilities:
- Develop and implement an annual social media strategy to reach and engage AmFirst’s target audiences while ensuring all communications remain on-brand. Establish KPIs and utilize social media analytics to regularly monitor the effectiveness of the social strategy, content and media channels. Develop and maintain a content planning calendar; create and curate regular content for all AmFirst social media platforms, including but not limited to Instagram, Facebook, Twitter, YouTube, LinkedIn. Plan and execute digital advertising across necessary social media platforms.
- Work closely with the Videographer to regularly develop marketing-related short-form video content and photos for social media.
- Monitor, listen and respond to users’ comments and questions in a timely manner. Develop a social listening strategy, track brand mentions, industry trends, and competitor activity using social listening tools, identifying opportunities for engagement and content optimization.
- Collaborate with all branches as well as departments within the company to help facilitate the creation of digital content, including but not limited to capturing photos and generating content for local community events and partnerships. Work with the graphic designer to establish consistent messaging and branding across all platforms internally and externally.
- Assist in managing AmFirst’s online reputation platform, including Google and Facebook reviews.
- Remain current with regard to digital and social media marketing news and trends used financial institutions; monitor news and trends in social media tools, applications, channels, design and strategy.
- Manage multiple assignments well, maintaining a positive attitude under pressure and meeting deadlines.
- Assist other members of the marketing department with special projects, events and activities as needed; provide support and updates to supervisor.
- Represent the department at various company and community events and/or meetings and committees; attend after-hours and weekend events as needed.
- Perform miscellaneous job-related duties as assigned.
Performance Measurements:
- Providing direction and recommendations to management, based on current research data, regarding market strategies and directions the Credit Union should take.
- To carry out assigned responsibilities with minimum errors in a timely manner and within budget.
- Maintain and increase current marketing knowledge and proficiency through professional literature and educational programs.
- Demonstrate the ability to maintain a level of confidentiality with sensitive situations; to work both in a team setting and independently; to respond in a customer-service-type role to messages and inquiries in a timely manner; to maintain a positive, professional and collegial attitude at all times.
Knowledge and Skills:
Experience - Three years to five years of similar or related communications experience.
Education - (1) A two-year college degree, or (2) completion of a specialized certification or licensing, or (3) completion of specialized training courses conducted by vendors, or (4) job-specific skills acquired through an apprenticeship program.
Interpersonal Skills - Work involves much personal contact with others inside and/or outside the organization for the purpose of first-level conflict resolution, building relationships, and soliciting cooperation. Discussions involve a higher degree of confidentiality and discretion, requiring diplomacy and tact in communication.
Other Skills - Knowledge and experience using multiple social media platforms in a marketing and communications capacity; Proficiency with social media management software such as Sprout Social, Hootsuite, etc.; Experience with Microsoft Office suite; Experience with Canva; Strong eye for graphic design is needed; Experience with Adobe suite products; Strong verbal and written professional communication skills; Demonstrated experience writing for social media and/or other digital platforms; Strong listening and problem solving skills; Videography/Photography experience a plus; Prior experience managing social media preferred
Physical Requirements - Light lifting required.
