Social Media Coordinator

Why Join Our Team?

Do you want to be part of a team that is making a positive difference in lives across the globe? Do you want to be part of a culture where you are recognized, respected, and rewarded for a job well done? U.S. Pipe has been providing quality water and wastewater products since 1899, and for over the past 125 years we have proudly supported local governments, municipalities, water departments, and businesses across the United States, and the world.

What We Offer:

• Team Collaboration: Join a team-oriented environment where collaboration is not just a buzzword but a priority.
• Career Growth: Be part of an industry leader renowned for world-class design, manufacturing, sourcing, and distribution, and take your career to the next level.
• Comprehensive Benefits: We provide a comprehensive benefits package with options tailored to meet your needs and those of your family.

About the Role:

U.S. Pipe is seeking a talented Social Media Coordinator in Birmingham, Alabama. This position is responsible for creating original text and video content, influencer identification and development, managing posts as well as engaging followers. The role manages our company image in a consistent way to achieve our marketing goals. The Social Media Coordinator is up to date with the latest digital technologies and social media trends, possessing excellent communication skills with the ability to express our company’s views creatively that resonate with our audiences. This position is able to lead our social media presence ensuring high levels of traffic and engagement.

Specific Responsibilities:

• Stay informed of current benchmark trends and audience preferences.
• Design and implement social media strategy to support marketing plans, align with brand standards, and further overall business.
• Set specific objectives and report on ROI.
• Generate, edit, publish, and share engaging content frequently (e.g. original text, photos, videos and news).
• Collaborate with other teams, including marketing, sales and customer service to ensure brand consistency and accuracy of message.
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout).
• Identify and recommend opportunities for the paid component of the brands’ Facebook strategy.
• Suggest and implement new features to further affinity for our brand, like promotions and competitions.
• Stay up to date with current technologies and trends in social media, design tools and applications.
• Engage new and existing influencers to develop, share and cross promote content to increase brand followers.

Skills and Qualifications:

• B.A. or B.S. in Marketing, Communications or relevant field.
• One to two years’ work experience as a social media manager or supporting a social media manager.
• Hands on experience in content management.
• Excellent copywriting skills - strong attention to detail.
• Ability to deliver creative content (text, image and video) that resonates.
• Solid knowledge of SEO, keyword research and Google Analytics.
• Knowledge of online marketing channels.
• Excellent communication skills.
• Analytical and multitasking skills.

U.S. Pipe is an equal opportunity employer committed to developing a workforce with well-qualified individuals without regard to their race, religion, color, sex, national origin, age, sexual orientation, gender, disability, veteran status or other protected characteristics. U.S. Pipe is a drug-free workplace and conducts pre-employment testing as a condition of employment. If you are unable to apply online due to a disability, contact the U.S. Pipe Recruiting team at (866) 347-7473.