Nplate Brand Director - US Remote

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Since 1980, weve helped pioneer the world of biotech in our fight against the worlds toughest diseases. With our focus on four therapeutic areas Oncology, Inflammation, General Medicine, and Rare Disease we reach millions of patients each year. As a member of the Amgen team, youll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, youll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Brand Director, Nplate

What you will do

As the Brand Director for Nplate. You will be responsible for efficiently maintaining Nplate growth performance by ensuring the correct strategic focus, allocating resources across the marketing mix to enhance ROI, and ensuring effective execution across all channels. You will lead the development and implementation of the Nplate brand plan and strategy to drive impact, and you will identify other market opportunities to prepare for the potential launch of new indications. You will play an instrumental part in driving innovative ways to compete in a rapidly evolving and extremely competitive marketplace and partner with global on patient impact expansion opportunities. This role requires you to bring to the table exceptional leadership, a strategic mindset, proven capability to build brands and a highly collaborative approach, while flawlessly executing the strategy of the brand to the healthcare community and with patients.

Key Responsibilities :

Accountability to maximize the commercial opportunity for Nplate to ensure that all financial

sales projections, market share, etc.) and non-financial (brand management, staff development) goals are met

Lead the development of the full brand planning process for the brand, partnering with other functional stakeholders to ensure strategic decision making. You will develop the full execution plan for HCPs and patients with team members to include product strategy, critical success factors, behavioral objectives, and tactics along with required budget and resources

Oversee the implementation of the promotional plan to ensure marketing initiatives and messages appropriately drive utilization, differentiation and share growth

Represent team as commercial director to manage the internal legal, regulatory, and medical review (MAC) and approval of materials to enable responsible and compliant consumer communications

Partner with sales lead to ensure strategic and executional connectivity with the sales force. Regularly interface with the sales team to optimize performance, as well as troubleshoot and resolve execution barriers. Help train sales teams on marketing resources and strategy

Continuously collaborate with internal and external partners to ensure connectivity to brand strategy, marketing and sales execution and performance

Partner with Contracting and Pricing to ensure there are no barriers to access for Nplate

Manage, coach and develop a team of marketing professionals

Develop and manage the strategic investments of the brand budget, including resources (budget, talent) and vendors (performance of ad agency and any creative agencies). Drive teams development of creative content with minimal, selective AOR support, and leveraging internal cost-efficient partners like Indegene or CoLab

Negotiate to gain resources despite constraints, including developing appropriate business cases to advance the brand

Regularly interface with key customers and opinion leaders to gain real time input into marketing priorities and tactics

Input into Long Range Scenario planning, Quarterly Business Reviews and Latest Estimate (forecasting) process

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The marketing leader we seek is a strategic and collaborative partner with these qualifications.

Basic Qualifications :

Doctorate degree and 4 years of Marketing and / or Commercial experience

Masters degree and 7 years of Marketing and / or Commercial experience

Bachelors degree and 9 years of Marketing and / or Commercial experience

Preferred Qualifications :

Strong marketing & management skills including developing market strategies (segmentation, positioning, key messages, etc.), executing tactics, and responsibility for revenue generation

Ability to understand, interpret and communicate commercial and competitive implications of complex technical / clinical / regulatory data

Proactive leader with ability to demonstrate marketing competencies and forward-looking strategic thinking

Ability to work confidently in a cross-functional team (e.g., with Medical, Medical Communication, Regulatory, Legal, Value & Access, Global, CD&A) and build effective internal partnerships

Thorough knowledge of and experience in working with the promotions legal / regulatory environment including firsthand MAC experience and knowledge of Compliance SOPs

Strong leadership skills, including ability to influence cross-functional teams

Strong competitive mindset, including the ability to champion ideas, make decisions and focus on results

Ability to translate market research and emerging clinical and real-world data sets into insights and effective campaigns, solutions and programs

Ability to manage multiple priorities in a fast-paced environment

Passion to understand marketplace dynamics, roll up sleeves to dig into data, and apply deep insights to delight customers by best addressing their needs

Excellent written, analytical and oral communication skills

Strong business judgment and emotional intelligence

Hire, retain, and successfully manage direct reports

Demonstrate a sense of shared ownership of overall brand and business unit performance

Own budget and performance accountability for brand tactics and workstreams

Live and role model Amgen Values and contribute to a welcoming, proactive, engaging, and fun environment of industry-leading performance

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, well support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work / life balance, and career development opportunities that may include :

A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts

A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan

Stock-based long-term incentives

Award-winning time-off plans

Flexible work models, including remote and hybrid work arrangements, where possible

Apply now

for a career that defies imagination

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Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.