What are the responsibilities and job description for the Social Media Coordinator (Green Dean) position at Amherst College?
Amherst has taken a leadership role among highly selective liberal arts colleges and universities in successfully diversifying the racial, socio-economic, and geographic profile of its student body. The College is similarly committed to enriching its educational experience and its culture through the diversity of its faculty, administration and staff.
Job Description:
Amherst College invites applications from current seniors or recent graduates from Amherst or the Five Colleges for the Social Media Coordinator / Green Dean position. The Social Media Coordinator / Green Dean is a full-time, one-year term position starting at $19.72/hour. Given Amherst’s distinction as one of the most diverse liberal arts colleges in the country, the successful candidate will demonstrate the ways in which they bring value to and will work towards supporting a broadly diverse community.
The Social Media Coordinator / Green Dean helps manage and oversee the College’s central social media channels, as well as the President’s social media channels. It is an essential role within the social media team in the Office of Communications. This position takes charge of the day-to-day operations of social media: creating, producing and editing content, from text to videography, photography, graphic design and more; monitoring, responding to and engaging with comments, direct messages and tags in a timely manner; remaining current on the social media landscape and brainstorming ideas; liaising with campus partners on content and assisting social media practitioners across the College with their own strategies; helping mentor and direct the student intern team; and serving as a critical backup point to the Director of Social and New Media.
Summary of Responsibilities:
- Creatively develop, design and produce social media content of all kinds — videography, photography and text — to enhance Amherst’s social media presence, tailored to varying audiences and aligned with the office’s strategic communications plan
- Monitor, respond to, and engage with comments, messages and mentions in a timely and professional manner
- Working closely with the Director of Social and New Media, write, edit, and publish/schedule engaging social media content across the College’s social media channels and plan the social media content calendar
- Attend weekly Office of Communications editorial meetings and social media team meetings, as well as work collaboratively with the social media intern team, the Office of Communications, campus partners, students, faculty and alumni to creatively mine stories and ideas in support of social media strategy
- Helps mentor and direct social media interns
- Conduct social listening and help raise and summarize emerging issues, trends and crises related to the College for review
- Assist in the development of a campus-wide social media directory and help assist social media practitioners across the College in successfully implementing policies and guidelines when using social media in an official Amherst College capacity
- Stays up to date with industry trends, social media best practices and emerging platforms, and brainstorms how the College can tell its stories creatively through trends
- Assists the Director in collecting and analyzing social media metrics, trends and data
- Serves as backup to the Director of Social and New Media, when necessary
Qualifications:
Required
- Current senior or recent graduate from Amherst College or the Five Colleges
- Demonstrated understanding of social media platforms
- Writing and editing skills
- Video editing skills, particularly for social-first video
- Excellent time management skills and thorough attention to detail
- Strong organizational and interpersonal skills
- Commitment to working with a diverse and inclusive community
- Successful completion of required reference and background checks
Preferred
- Bachelor’s degree in film and media studies, communications or journalism
- Photography skills
Amherst College offers many opportunities for professional growth and development, continued learning, and career advancement.
Amherst College is pleased to provide a comprehensive, highly competitive benefits package that meets the needs of staff and faculty and their families. Benefits are an important part of our overall compensation, so it is critical that you review all of the options to ensure it meets your total compensation requirements. Click here for
Benefits Information
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Salary : $20
