Wholesale Sales Manager

The Wholesale Manager is responsible for managing and expanding relationships with wholesale partners across New Mexico, focusing on driving revenue growth for Purlife Wholesale products and associated brands. This role emphasizes building strong partnerships, implementing data-driven sales strategies, and ensuring optimal representation of the Purlife brand in partner dispensaries. The Wholesale Manager will work collaboratively with various teams to meet sales quotas and support the wholesale growth objectives of the company.

Responsibilities

• Grow sales and market share in the assigned territory by actively managing accounts and developing new business opportunities.
• Travel to dispensaries to manage the account base, working closely with buyers, store managers, and sales representatives to build strong relationships.
• Pitch and obtain new listings of SKUs to maximize product distribution in partner dispensaries.
• Assess customer needs, analyze sales trends, and assist with the ordering process to prevent out-of-stocks and ensure optimal inventory levels at partner locations.
• Negotiate pricing and investments with accounts to create mutually beneficial partnerships.
• Process credit memos and manage any necessary returns or adjustments for wholesale partners.
• Maintain strong, trusting relationships with all wholesale clients by conducting regular store visits, calls, and meetings.
• Document all activities to ensure accurate account tracking and reporting.
• Provide regular updates to clients on new product releases, promotions, and marketing initiatives.
• Schedule and activate in-store events to drive engagement and increase product visibility.
• Serve as the primary point of contact for wholesale partners, ensuring a high level of satisfaction and addressing any concerns or feedback promptly.
• Ensure products are merchandised optimally in partner dispensaries.
• Collaborate with the Marketing Strategist and retail partners to enhance in-store and online product visibility.
• Collect and analyze sales data to inform strategies for product distribution, reorder timing, and promotional planning.
• Monitor inventory levels at wholesale partner locations to prevent stock-outs and ensure optimal product availability.
• Work closely with the CRO to optimize operational workflows and address any issues related to order fulfillment or client satisfaction.

Requirements

• High School Diploma or GED required; Bachelor's Degree in Business, Marketing, or a related field preferred.
• Minimum of 3 years of experience in sales, preferably in CPG, cannabis, or the spirits/wine/beer industries.
• Proficiency in Microsoft Office 365 and CRM platforms (SalesForce or Dutchie preferred).
• Strong interpersonal and communication skills, both written and verbal.
• Excellent organizational skills and attention to detail.
• Proven ability to meet or exceed sales goals.
• Ability to analyze data and trends to make informed decisions.
• Must be able to travel frequently including overnight travel within New Mexico (up to 80% of the time).
• Must possess a valid driver's license and reliable transportation.
• Must be 21 years of age or older as required by state regulations.