Director of Sales and Marketing

SUMMARY

Are you ready to take the wheel and steer a fast-growing team toward unstoppable success? We’re looking for a dynamic, in-person leader who thrives in a high-growth, fast-paced environment and knows how to turn big visions into even bigger results. As our Director of Sales and Marketing, you’ll be the captain of our sales ship—recruiting top talent, building a powerhouse team, and creating strategies that make customers (and the competition) take notice.

Your mission? Drive revenue, scale a small-but-mighty team, and keep our company vision at the heart of everything we do. You’ll lead the charge in crafting sales strategies, designing motivational incentive programs, and building meaningful customer relationships that fuel growth. In this in-office role, you’ll be in the trenches daily, inspiring your team and making sure every sales process is fine-tuned for maximum impact.

We need someone who thinks big, leads boldly, and can keep the team pumped and focused as we blaze new trails. If you’re a natural motivator with a passion for people, strategy, and results—and you believe work should be as fun as it is rewarding—this is your chance to shine!

ESSENTIAL DUTIES AND RESPONSIBILITIES

Including the following. Other duties may be assigned.

Sales Leadership:

• Responsible for obtaining profitable results through the sales team by developing the team through motivation, counselling, skills development, and product knowledge development
• Responsible for managing the sales team, developing a business plan covering sales, revenue, and expense controls, meeting agreed targets, and promoting the organization’s presence
• Lead and schedule daily, weekly and/or monthly team meetings with sales team and leadership
• Embody company culture, portray the company vision and values and maintain high sales employee engagement
• Meet pre-determined revenue goals through the activities of direct reports, and your own.
• Ensure correct usage of Salesforce and other sales applications
• Improve, Train and ensure adherence to our sales processes
• Live in and drive Salesforce adoption as primary workflow tool
• Manage both B2B dealer and B2C direct sales channels
• Lead strategic planning for sales growth initiatives
• Manage and grow dealer relationships across different segments (authorized dealers vs. specialty shops)
• Drive inbound and outbound lead conversion strategies

Marketing Leadership:

• Manage external marketing agency relationship
• Oversee digital marketing initiatives (Google Ads, Facebook, YouTube, PPC)
• Develop lead nurturing campaigns for both inbound and outbound leads
• Monitor marketing ROI and campaign performance
• Align marketing activities with sales objectives
• Manage internal content creation staff with weekly Sprints (Scrum)

Personnel:

• Plan and implement a specific Performance Review system that describes the responsibilities and performance standards for each member of the sales team, set individual territory sales and commission targets and administer the commission plan
• Personally observe the performance of sales representatives in the field on a regular basis
• Responsible for the training, planning, recruitment, direction, organization and control of sales managers and sales representatives to accomplish specific objectives
• Provide high standards of ongoing training for the sales representatives so that they possess sufficient technical knowledge to present information on the company’s products in an accurate and balanced manner
• Build Job Descriptions, Score Cards, and 30,60,90-day plans for new salespeople to ensure success
• Coach and develop direct reports

Administration:

• Manage the sales administration function, operational performance reporting, streamlining processes and systems wherever possible, and advising senior management on maximizing business relationships and creating an environment where customer service can flourish
• Responsible for monitoring the performance of the sales team by establishing a system of reports and communications involving sales reports, cyclical sales meetings, sales newsletters, and electronic bulletins
• Assign sales territories, set sales goals, and establish training programs for the organization’s sales representatives
• Track sales team metrics and report data to leadership on a regular basis
• Implement performance plans according to company procedure
• Develop standardized onboarding processes for new team members
• Improve, Track, and report on key performance indicators.

Planning:

• Assist in the development of the annual sales plan, specifically advising on realistic forecasts for each product and territory (based on historical data, market trends, competitive activity, promotional strategy, and sales effort), realistic costs of operating the sales force and sales promotion program plans
• Analyze sales statistics to determine sales potential and inventory requirements and to monitor customers' preferences

QUALIFICATIONS AND REQUIREMENTS

• Bachelor’s degree, MBA preferred

• 6-10 years successful sales leadership as VP of Sales or Sales Director
• Experience in the off-road, SxS, ATV, motorsports, motorsports dealership, and/or manufacturing industry preferred but not required
• A proven track record and demonstrated success leading teams
• Experience hiring, coaching, and developing a geographic management team
• Demonstrated success in achieving quota in enterprise class sales
• Ability to establish and manage executive-level customer relationships
• Ability to work effectively in a matrix-management environment with extended team members
• Ability to resolve complex problems
• An effective sales team leader that can work well with Sales Team, Customer Support, Operations, and Engineering
• Ability to develop strategies, and execute
• Strong computer proficiency and ability to learn systems quickly
• Experience managing marketing agency relationships
• Background in both B2B and B2C sales environments
• Experience scaling sales teams in high-growth environments
• Understanding of marketing principles and digital marketing
• Proven track record of sales leadership and revenue growth in B2B environments
• Strong process orientation and ability to set/adjust metrics
• Strong leadership, strategic thinking, and a proven ability to grow and scale teams in a dynamic environment are essential for success in this position.

COMPENSATION & BENEFITS:

• $120,000 - $170,000 Bonuses (Depending on Experience)
• Quarterly performance bonuses
• 401k
• Health insurance
• PTO
• Professional development opportunities

Location & Schedule:

• Full-time, in-office position based in Utah
• Some travel required for dealer visits and industry events and Expos

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, or veteran's status.

Applicants with a disability or a disabled veteran may request a reasonable accommodation if he/she is unable or limited in his/her ability to access job openings or apply for a job on our website as a result of his/her disability. The applicant may request reasonable accommodations by contacting us at 317-661-1740.