What are the responsibilities and job description for the Art Director, Platform position at Amplify?
A pioneer in K-12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 15 million students in all 50 states. For more information, visit amplify.com.
Job Description :
Amplify's creative team is a group of designers, artists, and storytellers. We sketch, we write, we push pixels, we also love paper. We live for the big ideas, and we sweat the details. We work on digital, print, environmental, interactive, and animation projects. We have a strong hands-on and highly collaborative approach to both product development and graphic design systems and ensure ideas are realized to the highest standards of execution.
As an Art Director on Amplify's Platform Product Design team, you will define and drive the visual strategy for the platform's user experience, creating a cohesive and engaging visual design language that translates our brand values into educator and student experiences. You will partner with product designers, engineers, marketing teams, and other stakeholders to establish and maintain a unified visual design system across the platform, ensuring that Amplify's platform is intuitive for users, consistent and visually delightful.
Essential Responsibilities :
Extend and evolve Amplify's brand identity to meet the needs of the digital platform product experience
Connect the platform to marketing's visual strategy, ensuring a seamless bridge between marketing landing pages and the platform UX for new users and returning customers
Create a consistent visual identity across all content-agnostic imagery, icons, and illustrations throughout the end to end user journey, adapted to meet the diverse needs of educators and students across all K-12 grade levels
Develop a strategy that unifies the use of color across banners, labels, UI buttons and content tags in the platform
Build out the robust library of assets and reusable templates that can scale and support different applications, including for figma design system libraries, internal presentation decks and demonstrations for potential customers or users
Design and animate dynamic, high-quality vector motion graphic packages such as gifs and videos for demoing tooltips, feature overviews, and simplified UI screens
Collaborate with UI / UX designers on compelling designs that show the value of the platform as a whole and across each feature or key user interaction
Work on ad hoc visual requests, ensuring high-quality, on-brand execution
Partner with Marketing, Platform Product, and Design stakeholders to ensure visual consistency and alignment
Work cross-functionally to advocate for design consistency, stakeholder expectations and fostering collaboration between departments
Minimum Qualifications :
Bachelor's degree in Communication Design, Graphic Design, Illustration, Animation, or a related field
5 years of experience in art direction, visual design, or motion graphics for digital products
Expertise in color theory, typography, illustration and visual design systems
Advanced proficiency with Adobe Creative Suite
Experience designing motion graphics for UX and marketing applications
Strong organizational and time-management skills
Experience developing visual assets for interactive products and platforms
Ability to effectively communicate creative concepts and lead design discussions
Familiarity with accessibility standards (WCAG)
Familiarity with responsive and adaptive design principles to optimize visuals for multiple screen sizes and platforms
Preferred Qualifications :
Experience working in technology, games, education, or a related industry
Experience with AI-driven design tools to create scalable visual assets and animations
Experience working with brand and marketing teams to align visual storytelling with UX
Familiarity with Figma and prototyping tools for design system collaboration
Familiarity with WebGL or Lottie animations to create lightweight, scalable interactive assets for digital platforms
A deep understanding of how visuals impact learning experiences
What we offer :
Salary is only one component of the Amplify Total Rewards package, which includes a 401(k) plan, competitive health insurance and mental health options, basic life insurance, paid time off, parental leave, and access to best-in-class development programs. The gross salary range for this role is $95,950 - $115,000. This role is eligible to earn an annual discretionary bonus that rewards individual and company performance.
This position may be funded, in whole or in part, through American Recovery & Reinvestment Act funds.
Amplify Education, Inc. is an E-Verify participant.
If selected, a background check will be required. As required by state and local laws and district policies, you may also be required to provide additional documentation, such as proof of vaccination or submit to enhanced background screening, including fingerprints.
Salary : $95,950 - $115,000
