What are the responsibilities and job description for the Digital Marketing Strategist position at Amtec Inc.?
Job Title: Digital Ads Manager
Job Summary:
We are seeking a highly skilled Digital Ads Manager to drive customer acquisition and revenue growth by optimizing paid campaigns across multiple platforms. Your goal will be to maximize return on investment (ROI) through strategic campaign management and performance optimization.
Key Responsibilities:
- Develop comprehensive, full-funnel strategies for paid ads across multiple platforms, including Facebook, Google, Instagram, Pinterest, TikTok, LinkedIn, and YouTube.
- Manage and optimize ad campaign budgets to achieve key performance indicators (KPIs), such as return on ad spend (ROAS).
- Execute A/B tests, refine underperforming ads, and generate performance reports to inform data-driven decisions.
- Collaborate with cross-functional teams to enhance conversion rates and create effective ad assets, including images, video ads, and copy.
- Stay up-to-date on the latest advertising trends and emerging technologies.
Qualifications:
- Bachelor's degree required.
- 5-6 years of experience in digital advertising, with a strong focus on Facebook, Google, Pinterest, and TikTok.
- Strong knowledge of ad platforms and campaign optimization strategies.
- Familiarity with key metrics, including cost per mille (CPM), cost per click (CPC), click-through rate (CTR), cost per action (CPA), and ROAS.
- At least 1 year of experience with video ads.
- Proficient in analytics tools, such as Google Analytics.
- Detailed-oriented with excellent communication skills.
- Creative, data-driven, and able to manage multiple projects in a fast-paced environment.
Salary Range: $86k - $90k DOE
Salary : $86,000 - $90,000
