What are the responsibilities and job description for the Digital Marketing Strategist position at Totally Bamboo?
About Totally Bamboo
We are a leading designer and manufacturer of specialty housewares products headquartered in California. Our mission is to create sustainable products that complement mealtimes and social gatherings for families worldwide.
Job Summary
This role will be responsible for scaling our ecommerce revenue through strategic paid media, SEM, and third-party marketplace advertising. You will drive measurable ROI and customer acquisition across platforms like Amazon, Walmart, and Meta.
Duties and Responsibilities
- Develop and execute paid social media strategies across Meta and other platforms, collaborating with the Marketing team and content creators to test and optimize ad performance.
- Manage advertising efforts across all third-party ecommerce platforms, including Amazon Seller Central, Walmart Seller Center, and Target.com. Optimize existing campaigns and conduct regular testing to launch new and improved strategies.
- Launch, manage, and optimize paid SEM. Partner with the team to refine and execute SEO strategy, leveraging keyword research and content optimization to enhance search rankings.
- Collaborate with the VP of Marketing to establish performance marketing goals. Regularly report on related KPIs and provide recommendations for improving performance.
- Assist with other duties in support of Marketing Department needs, as determined by the VP of Marketing.
Qualifications
- Bachelor's Degree in Marketing, Communications, Business, or a related field required.
- 5 years' experience with demonstrated results in driving ecommerce sales; Shopify experience preferred.
- Depth of experience with paid social media, particularly within Meta, including developing, testing, and optimizing campaigns.
- Experience in managing and optimizing paid search engine marketing, particularly Google AdWords.
- Experience in managing $1M in annual spend in Amazon Advertising with a demonstrated ability to maintain RoAS goals; experience with Walmart Advertising and Target Advertising platforms a plus.
- Creative thinker with strong problem-solving and decision-making skills.
- Excellent analytical skills and a drive to optimize performance on spend across all platforms.
