What are the responsibilities and job description for the Marketing Manager Job at Anatol Equipment Manufacturing Co. in Waukegan position at Anatol Equipment Manufacturing Co.?
Description
Anatol Equipment Manufacturing Co. is a growing, international company that manufactures cutting-edge equipment for the textile screen printing industry. In 2014, we introduced the industry’s first widely-produced, industrial-grade, all-electric press. Today, Anatol Equipment Manufacturing remains one of the world’s leading screen printing equipment manufacturers with our machines in over 70 countries. As we continue to grow, we are seeking a dedicated and experienced individual to join our team as a Marketing Manager.
Position Overview
The Marketing Manager will play a key role in shaping and promoting our brand and products through strategic marketing initiatives. As a member of our dynamic marketing team, you will assist in the strategy and execution of digital campaigns, product content, tradeshows, and social media channels. The ideal candidate will excel at balancing strategic planning while also producing marketing communications, content creation, and collateral development to elevate brand impact and engagement. You will be working in collaboration with our global marketing and sales teams, and report to the Director of U.S. Marketing. This position will be in-office Monday-Friday at our U.S. headquarters located in Waukegan, Illinois.
Key Responsibilities
- Support the Director of U.S. Marketing in designing, developing, and implementing marketing programs, promotions, and campaigns in support of sales initiatives and company goals
- Collaborate with our sales team to provide them impactful sales collateral, client presentations, price lists, and product information
- Manage, coordinate, and execute regional, national, and global tradeshow schedules and post-event follow-ups while also managing the budget, ensuring efficient allocation of resources and ROI
- Monitor and analyze the performance of marketing initiatives, providing actional insights and recommendations for improvement
- Research and analyze our competition and market trends to optimize and implement marketing initiatives in order to share key insights
- Assist in developing and managing a comprehensive social media strategy tailored to each platform while monitoring and engaging with followers to build relationships and brand advocacy
- Help in the production of high-quality design assets and execute layouts, typography, imagery, and visual compositions for both digital and print formats
- Work closely with the Director of U.S. Marketing to develop and manage quarterly and monthly budgets for various marketing channels
Qualifications
Compensation
Salary : $300
