What are the responsibilities and job description for the SEO Manager position at Ancestry?
About Ancestry
When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry®, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.
We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office- see the full list of eligible US locations HERE). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.
Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve.
Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.
The Marketing Manager, SEO role is responsible for bringing new customers to Ancestry through natural search. You will be responsible for driving SEO traffic across our global portfolio of websites under the guidance of the SEO Director. We are looking for well-rounded experience in both technical SEO and content marketing, plus the ability to communicate SEO needs to internal and external partners.
What You'll Do
Additional Information
Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.
All job offers are contingent on a background check screen that complies with applicable law. For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.
Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.
When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry®, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.
We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office- see the full list of eligible US locations HERE). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.
Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve.
Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.
The Marketing Manager, SEO role is responsible for bringing new customers to Ancestry through natural search. You will be responsible for driving SEO traffic across our global portfolio of websites under the guidance of the SEO Director. We are looking for well-rounded experience in both technical SEO and content marketing, plus the ability to communicate SEO needs to internal and external partners.
What You'll Do
- Help drive the SEO content strategy through keyword research and data-driven testing
- Draw insights from multiple data sources and communicate those findings with partners
- Drive product initiatives that increase SEO growth at scale by translating business objectives into technical requirements
- Identify new SEO industry trends that could impact Ancestry websites and communicate those trends to the relevant partners
- Increase Ancestry’s international footprint through localized approaches to SEO in a growing number of countries
- Help coordinate reporting and auditing that is leveraged for prioritizing SEO improvements
- 3 years of enterprise SEO experience for medium to large websites
- Experience with all aspects of SEO, including content marketing, technical SEO, and off-page optimization
- Familiar with a variety of web technologies, including enterprise CMS tools, HTML, CSS, JavaScript, page rendering solutions, and Core Web Vitals
- Experience with standard SEO analytics and tools, including Google Search Console, Google Analytics, Adobe Analytics, seoClarity, Conductor, BrightEdge, Searchmetrics, Google Data Studio, and Similarweb
- Comfortable working on large websites with millions of pages that require scalable approaches to SEO performance
Additional Information
Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.
All job offers are contingent on a background check screen that complies with applicable law. For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.
Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.
Salary : $89,370 - $123,930
