Head of Affiliate Marketing & Events

Description

The Head of Affiliate Marketing and Events is a strategic business development leader responsible for driving growth by building strong affiliate and alliance relationships while enhancing the firm’s brand presence across the USA. This role involves the continued development and execution of affiliate marketing strategies, the cultivation of current and new strategic alliances, and delivering impactful events that align with the company’s business objectives. You will lead a dedicated affiliate partnership and event operations team and work collaboratively with other functions within the company to achieve significant revenue growth and market expansion. 

Key Responsibilities

Strategic Leadership

• Enhance and execute innovative affiliate strategies to drive revenue growth and expand market presence.
• Build out and maintain strategic partnerships with financial and real estate influencers and investor groups.
• Analyze trends and performance metrics to refine strategies and identify new growth opportunities.
• Improve a referral program to strengthen alliances and ensure partner satisfaction and retention.
• Define and monitor key performance indicators (KPIs) for affiliate partnerships, event ROI, and pipeline growth.
• Use data-driven insights to provide actionable recommendations and improve outcomes.

Marketing, Lead Generation and Client Retention

• Serve as a communication hub between the affiliate & event team, and other Business Development departments.
• Partner with the marketing team to create events aimed at generating leads and attracting new clients.
• Integrate affiliate and event initiatives into broader business development strategies.
• Work with the client fulfillment team to design events that enhance client loyalty and generate additional revenue streams.
• Bring fresh ideas, tools, and methods to elevate the impact of events and partnerships.

Event Management

• Plan and supervise the execution of an annual calendar of 60 online and in-person events, including seminars, sponsorships, and client gatherings.
• Supervise a team in charge of event logistics, such as venue selection, vendor negotiations, and on-site event operations, to ensure an exceptional experience for attendees, speakers, and sponsors.
• Consult with event sponsors to clarify objectives, define success metrics, and ensure alignment with business goals.
• Collaborate with subject matter experts and executive management to design engaging event content and curriculum.
• Conduct post-event evaluations, gather feedback, and identify areas for improvement.
• Introduce new practices and strategies to ensure events align with commercial priorities and stand out in the market.

Operational Excellence

• Manage budgets and resources efficiently, ensuring high-quality outcomes without overspending.
• Source, negotiate, and liaise with suppliers to maintain cost control without compromising quality.
• Follow contract and financial procedures, ensuring compliance and budget tracking.
• Track and report event ROI, using insights to improve future events.
• Lead and mentor a high-performing team, promoting professional development and achieving key objectives.

Competencies:

Integrity

• Acts as a role model for ethical behavior.
• Resolves complex ethical dilemmas.
• Provides guidance on ethical issues to colleagues.

Accountability

• Oversees team projects and ensures accountability at all levels.
• Takes responsibility for team performance and outcomes.
• Coach others to take responsibility for their work.

Customer Focused

• Builds and maintains strong relationships with key customers.
• Anticipates customer needs and offers proactive solutions.
• Leads initiatives to improve customer service practices.

Time Management / Organization

• Plans and organizes team projects and resources.
• Implements effective time management strategies for the team.
• Anticipates and addresses potential scheduling conflicts.

Communication

• Communicates complex ideas clearly and persuasively.
• Manages difficult conversations with tact and diplomacy.
• Coach others on effective communication techniques.

Teamwork

• Leads team projects and fosters a collaborative environment.
• Mentors and supports team members to enhance performance.
• Manages significant team conflicts effectively.

Self-Motivated

• Inspires and motivates others to achieve high performance.
• Takes on challenging projects and drives them to completion.
• Leads initiatives to improve team or department performance.

Performance Metrics:

• Growth and performance of alliance programs.
• Effectiveness of sales and partnership strategies.
• Achievement of events-related (new) revenue.
• Team performance and development.

Required Qualifications

• Ideally a Bachelor’s degree in Marketing, Event Management, Business Administration, or a related field.
• Proven leadership experience in alliance partnerships and events management
• Proven experience in business development, preferably in the financial or real estate industries.
• Strong understanding of event planning and execution. Knowledge and experience of running multiple events at the same time while tracking ROI
• Excellent communication, interpersonal, and relationship-building skills.
• Excellent negotiation and presentation skills.
• Ability to develop and implement strategic plans.
• Knowledge of referral marketing and partnership development best practices. Experience working with online influencers is a plus
• Proven leadership in managing remote and in-person teams
• Highly competent in Microsoft Office, CRM systems (e.g., Salesforce), and webinar/event management tools. 
• Willingness to work outside office hours as necessary

Qualifications

Anderson Business Advisors has been awarded the Top Places to Work honor by the Las Vegas Business Review Journal 5 years in a row!

Anderson Business Advisors is an award-winning workplace -- voted Top Places to Work in 2020, 2021, 2022, 2023 and 2024 by the Las Vegas Business Review Journal, as well as Intuit's Firm of the Future award in 2020. Anderson Business Advisors is growing at a phenomenal rate, and we owe this success to our dynamic team, our commitment to excellent service, and our valued clients.

Serving investors and small business owners nationally since 1999, Anderson Business Advisors is the nation's premier asset protection and tax planning firm. With a focus on providing excellent service, Anderson Business Advisors brings attorneys, CPAs, and other professionals under one roof to empower our clients to protect themselves and their investments from the growing legal and tax threats of an increasingly complex world.

At Anderson Business Advisors, we're looking for friendly, driven, and passionate individuals to help us continue our mission as we empower investors and business owners to preserve and protect their wealth, find financial freedom, and create a legacy for their loved ones and communities.

We support our team with ongoing training and professional development while providing internal advancement opportunities for driven team members who want to grow within Anderson as they succeed professionally and personally.

Anderson Advisors offers robust benefits including:

• Embrace flexibility with a hybrid work schedule, balancing remote and in-office work seamlessly.
• Kickstart your journey with a robust onboarding program that equips you with in-depth knowledge about our organization, services, and products.
• Prioritize your health with comprehensive medical, dental, vision, and short-term disability coverage—all provided at no cost to you.
• Plan for the future with a 401(k) matching program, starting at 4% after just 3 months of employment.
• Recharge and rejuvenate with generous paid time off, including 16 days in the first year and 21 days after one year of employment, in addition to 7 paid company holidays.
• Stay active with a $35 monthly gym membership subsidy.

Please note that a full background check, drug screen, internet, and social media search are required for employment. Anderson is an equal opportunity employer, committed to diversity and inclusion as defined by the EEOC.

Salary : $80,000 - $100,000