Marketing Campaign Specialist

Anderson University’s Center Marketing Department invites applications for a full-time position as Marketing Campaign Specialist. Anderson University is an innovative, entrepreneurial, premier comprehensive, Liberal Arts University affiliated with the South Carolina Baptist Convention. The University seeks applicants who are committed to our mission, lifestyle, and the integration of faith and learning.

The Marketing Campaign Specialist will serve as a key contributor for the design and optimization of lead generation and omnichannel campaigns. The Marketing Campaign Specialist will create successful campaigns and lead student acquisition and engagement efforts across the student lifecycle (enrollment to alumni/donor) via email, SMS, and other advertising channel. This role involves the simultaneous coordination and collaboration with the University’s Admission Department and Deans to market new initiatives to support the growth of Anderson University and its student retention efforts.

Reporting to the Vice President of Marketing and Communications, the ideal candidate will possess knowledge equivalent to that gained through a bachelor’s degree and previous work experience in a similar role or related field. Working knowledge with creating A/B tests and

marketing automation tools (HubSpot) is required; HubSpot Marketing Certification and Salesforce Tableau experience is preferred. In addition, superb communications skills and the ability to balance several projects and campaigns simultaneously is essential.

This is an on-site, in person role. To ensure full consideration, please send a letter of application, resume, contact information for three references and an Anderson University Staff Application to: dbaker@andersonuniversity.edu

Application Found Here: https://andersonuniversity.edu/job_opportunity/marketing-campaign-specialist/

About our Commitment to Diversity

Anderson University is a private Christian institution of higher education committed to developing a diverse campus and culture that is reflective of God’s Kingdom and biblical unity. To learn more about Anderson University’s Diversity mission and vision, please see our website, www.andersonuniversity.edu

Job Type: Full-time

Pay: $30,000.00 - $40,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Marketing automation: 1 year (Preferred)

License/Certification:

• HubSpot Certification (Preferred)

Work Location: In person

Salary : $30,000 - $40,000