Head of Social Media & Content

Position : Head of Social Media and Content

Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today.

Location : Andretti Global, Indianapolis, IN

Reports to : Senior Director, Marketing

Background :

Led by racing legend Michael Andretti, the Andretti Global team fields multiple entries in INDYCAR, INDY NXT, IMSA and Formula E; and has collaborations in Extreme E as Andretti Altawkilat Extreme E and Australian Supercars as Walkinshaw Andretti United. The global racing enterprise boasts over 280 race wins, four INDYCAR Series championships, five INDY NXT titles, one Indy Pro 2000 and one USF2000 championship, a Silver Class GT4 championship, and has captured victory five times at the famed Indianapolis 500-Mile Race.

Purpose of the Role :

The Head of Social Media and Content is primarily responsible for leading and supporting the social and digital teams in a worldwide range of activities across Andretti’s portfolio of racing programs. This position will support the team to achieve targets and business objectives as we share our story globally.

Role Dimension :

You'll be based at our HQ in Indianapolis, Indiana, but both domestic and international travel will be occasionally requested. You'll be reporting to the Senior Director of Marketing but need to build strong relationships with people across both the wider Competition and Commercial teams. There may be some flexibility with working hours and travel required to fulfill this role effectively.

Principal Accountabilities :

• Lead strategy across Andretti’s owned social media channels, including leadership SME channels such as Michael Andretti, Marissa Andretti, and others as identified.
• Oversee a team of social managers and content producers, guiding brand principles and strategy.
• Define the social channel and communications strategy, including individual channel purpose and goals.
• Set and manage the social tone of voice, liaising with Communications colleagues to align with the broader communications narrative and style guide.
• Develop a strategy surrounding monetizable opportunities across Andretti’s social channels.
• Work closely with the creative department to establish and enforce social media guidelines and design graphical elements.
• Maintain a strong awareness of algorithms and changes to the social media platforms, implementing new content and communications strategies to maximize opportunities.
• Manage the content development strategy across the global series, developing a pathway of growth and development for each.
• Cultivate and manage relationships with social channel points of contact, as well as third-party content producers.
• Understand social data tracking mechanisms and KPI development across all channels that will support the development of Andretti’s approach and continued KPI measurement.
• Lead the development and tracking of annual content and paid strategy budgets.
• Support in the development of digital marketing strategy and campaigns specifically focused on the team’s website.
• Collaborate with the merchandising team to support the eCommerce strategy development with a focus on driving revenue.
• Understand project briefs and work with team members to deliver to the job's requirements, including timelines, budgets, and formats of design projects.
• Have an eye for creating continuity across multiple touchpoints.
• Understand brand guidelines to communicate how the brand shows up internally and externally and direct these guidelines through well-articulated communication materials.
• Collaborate with communication and sales teams to inform creative from strategy through implementation.
• Be flexible with hours and able to work across multiple time zones, prioritizing activities and internal communications.
• Perform various other duties as assigned.

Education and Experience :

Physical Demands :

Work Environment :

The work environment characteristics described are representative of those an employee may encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Andretti Global is an Equal Opportunity Employer

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