Marketing Manager - Gorilla Mind

Gorilla Mind (gorillamind.com) is a dynamic and rapidly growing E-commerce fitness and health supplements brand. Our mission is to empower individuals to optimize their mental and physical performance through high-quality products, including pre-workout and post-workout protein powders, nootropics, energy drinks, and other lifestyle-enhancing supplements.

Gorilla Mind seeks a dynamic and results-driven Marketing Manager to lead our promotional, eCommerce and retail marketing efforts. In this role, you will develop, implement, and execute strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will have a deep understanding of marketing principles, experience managing campaigns, and a proven ability to collaborate with cross-functional teams to achieve business objectives.

Responsibilities

• Marketing Strategy Development: Create and implement comprehensive marketing strategies that align with business goals and target market segments.
• Marketing Briefs: Plan and execute product marketing briefs for campaigns across the consumer journey, including social and digital content, emails, web assets, print, retail and other consumer touch points.
• Market Research & Analysis: Conduct market research to understand customer needs, industry trends, and competitor activities. Use insights to inform marketing strategies and campaigns.
• Performance Tracking: Use analytics tools to track and analyze the effectiveness of marketing campaigns and initiatives, making data-driven decisions to optimize performance.
• Cross-Functional Collaboration: Work closely with media, retail, social, creative and other teams to gather, organize, synthesize and effectively communicate information to deliver high-impact marketing.
• Vendor and Partner Relationships: Manage relationships with external agencies, vendors, and partners to ensure the successful execution of marketing initiatives.
• Brand Activation Planning: Organize and manage on-site retailer events, trade shows, and conferences to promote brand presence and support retail sales and relationships.
• Oversee Athlete Campaigns: Assist with athlete campaigns from shoot outlines to launch. 

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in marketing, with a proven track record of managing successful campaigns.
• Strong understanding of marketing strategies, channels, and tools (e.g., Google Analytics, CRM platforms, marketing automation).
• Excellent written and verbal communication skills.
• Strong analytical skills with a focus on data-driven decision-making.
• Experience with content marketing, social media, digital marketing and retail strategies.
• Ability to manage multiple projects simultaneously with attention to detail.
• Strong collaboration skills and the ability to work across various teams and departments.

Location: Remote but must be located in Orange County, Los Angeles or the San Diego area.

Compensation: 

The base salary range for this position is $75,000 - $90,000 per year, depending on experience. The compensation package may include performance bonuses, benefits, and/or other applicable compensation plans.

At Animal Farm Family, we aim to provide all team members with competitive wages and salaries that are motivating, fair, and equitable. Actual compensation packages are based on several factors unique to each candidate, including, but not limited to, skill set, depth of experience, certifications, and specific work location. 

Benefits

● Health Insurance

● Dental Insurance

● Vision Insurance

● Health Savings Account (HSA)

● Paid Time Off (PTO)

● 10 Paid Holidays

● 401(k) Retirement Plan

● Maternity & Paternity Leave

● Employee Discounts

Salary : $75,000 - $90,000