Assistant Manager, Performance Marketing

About us

KnitWell Group, a specialty retail operating company, comprises some of the most iconic brands in America – Ann Taylor, Chico's, Haven Well Within, Lane Bryant, LOFT, Soma, Talbots, White House Black Market. Individually, our brands are unique and strong. Together, we are powerful.

Our common thread is our commitment to create exceptional products, provide memorable experiences, and achieve superior results. Our associates are innovators who thrive through collaboration and are dedicated to excellence. At the heart of it all are the customers we serve. We are dedicated to creating fashion that not only looks good but also makes our customers feel good.

About the role
The Assistant Manager, Performance Marketing will be responsible for the end-to-end tactical execution, strategy support and analysis of Paid Media channels. This is a fast pace hands-on role requiring a strong attention to detail and a results-driven mindset. It is key that the ideal candidate for this role have the ability to foster and manage cross-functional and vendor relationships.

The impact you can have

• Help to execute and optimize all Search, Affiliate, Display and Paid Social efforts
• Execute on strategic plans to drive efficiencies in spend between programs, while reaching overall business goals for new, reactivated and retained clients
• Contribute to a test and learn team environment and focus on new creative strategies to engage the client both online and offline through digital marketing channels
• Produce daily & weekly channel reports with insights to be shared with leadership.
• Keen understanding of ad formats, audience segmentation and other executional best practices
• Collaborate with agencies and other partners, i.e., Ovative, Meta, Google, Pinterest, TikTok to manage digital campaigns
• Collaborate with CRM teams to have a deep understanding of the client and their behavior
• Partner with Brand Marketing on campaign launches and Paid Media support
• Collaborate with Social Media team to execute influencer and paid social strategies
• Collaborate with Credit Marketing team to improve overall experience and knowledge of the program and perks through digital marketing channels
• Gain understanding of various attribution methods (i.e. media mix modeling, multi-touch attribution, last click & platform reporting sources), connecting the performance to client engagement.

You’ll bring to the role

• Demonstrated ability to work with cross-functional teams and vendors.
• Strong analytical skills and clear understanding of financial measurements
• Experience using a major analytics platform highly desired (Adobe Analytics, Google Analytics, etc.)
• Adaptable, detail-oriented, and responsive; able to perform in a fast-paced, rapidly changing environment
• Results Oriented - strives to hit metric-driven goals and searches for the right solutions for both the client and the company
• Strong communication skills with the ability to gain alignment and problem solve collaboratively to achieve goals
• Experience partnering with key vendors and briefing projects
• BS in Marketing, Business, or related major

Benefits

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
• Support for your individual development plus opportunities for career mobility within our family of brands.
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.*
• Medical, dental, vision insurance & 401(K)*
• Employee Assistance Program (EAP)
• Time off – paid time off & holidays*
• The target hourly range for this role is: $24.04-26.44/hr* (50,000-55,000 equivalent)
• Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.

This position works in a hybrid model, with 1 days per week worked in the New York City location and 4 days per week worked remotely.

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Location:

Times Square Tower-ANN-New York, NY 10036

Position Type:

Regular/Full time

Equal Employment Opportunity

The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.