Director, AdTech/Martech

About Annalect

Annalect is the Data & Technology arm of Omnicom Media Group

Annalect’s 2,000 innovators leverage data and technology to help clients across Omnicom build relationships that matter — whether that means fostering consumers’ trust in brands, building new experiences, or delivering advanced analytics where it’s most needed. Annalect is the driving force behind Omni, Omnicom’s unique open operating system, which works hand-in-hand with clients’ and partners’ data and tools, to orchestrate better marketing outcomes.

Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.

Key Responsibilities

As a Director of Ad/Marketing Technology, you will be working closely with the Annalect cross-departmental leadership to provide perspective on the utility of the available data, as well as AdTech strategy and MarTech integrations. In this position, you will provide solution recommendations, source and define requirements and outline action plans that deliver tangible outputs on the strategic direction set by leadership.

• Serve as client and agency partner for direct insight, collaboration, feedback, escalation and requests specific to AdTech and MarTech platforms.
• Advocate for the advancement of in-market strategies, AdTech strategies with an understanding of tactics, uphold ability to collect and effectively utilize existing tech to fulfill data requirements.
• Ability to understand how to grow the first-party data asset in the face of current technology based on use cases.
• Fostering collaborating across the multi-agency team for consensus, understanding and support of Annalect contributions.
• Oversee the implementation of recommendations/solutions, and the work quality for mutual success (Client & Agency)
• Define and improve upon the Annalect practices for our clients’ business, ensuring a successful engagement with clients, and identifying/managing innovation and growth opportunities
• Solidifying and broadening client relationships through proactively meeting with business stakeholders and other Annalect or partner-agency teams to drive and socialize concepts of data-driven planning and measurement.
• Act as partner and leader across account leadership groups to create effective communication, collaboration and feedback channels across disciplines and organizations to facilitate successful adoption and maintenance of cross-discipline processes, requirements and goals
• As a manager: inspire, train and guide direct and indirect reports

Qualifications

• Relevant experience in product management or agency environments with direct responsibilities for AdTech implementations and MarTech requirements.
• Understanding of the advertising and marketing data and technology product landscape and how changes impact and/or benefit our clients
• Capable of articulating and documenting problem statements and authoring solution recommendations for identity resolution and other data utilization scenarios
• Proven track record of aggressively evolving the tech stack and connecting data sets based on business priorities
• Strong cross-functional team management skills and ability to cultivate relationships in a heavily matrixed environment
• Demonstrate effective and tangible methods to influence cross-functional teams without formal authority
• Problem-solving mindset with a focus on growth and an aptitude for analysis
• Deep understanding of how marketing processes and activations rely on AdTech and MarTech data
• Excellent communications skills, with experience communicating across groups with varying degrees of technical background
• Understanding of customer lifecycle, touch-point strategies and the data collection points associated with those journeys to support personalization, dynamic creative and other profile related marketing executions.
• Experience scoping, budgeting and supporting productivity for large enterprise team

Required Skills and Experience

• 10 years experience working in AdTech, MarTech - ideally in an agency setting or product marketing environment. Started your career with hands on technical experience that grew into a leadership role that represents a broader understanding of business requirements and how to apply technology to solve client use cases.
• Understanding the role and application of first-party research data in audience and messaging development.
• Experience documenting and communicating complex data and tech infrastructure in a concise and easy to understand way. Expressing the vision for how to evolve the solutions to adapt to market, industry and audience fluctuations.
• Identity Strategy and Execution – understanding the prospect to conversion journey and the systems associated with creating a consistent view of an individual as well as audiences.
• Experience with technologies like:
• Primary Ad Servers (i.e. GCM, Flashtalking)
• DSPs and DMPs (i.e. DV360, The Trade Desk, Lotame, Snowflake, etc,)
• Marketing Automation Platforms (i.e. Pega, Aprimo, SFMC) and strong understanding how to anonymize CRM data

Perks of working at Annalect

• Culture! We have an incredibly fun, collaborative environment that encourages engagement and work/life balance
• Generous PTO that includes vacation days, personal days, a fantastic Summer Friday program and extended time off around the holiday season.
• As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a “startup” - we move fast, break things, and innovate.