What are the responsibilities and job description for the Marcom Specialist position at Anritsu Company?
Anritsu is a provider of innovative communications test and measurement solutions. Anritsu engages customers as true partners to help develop wireless, optical, microwave/RF, and digital solutions for R&D, manufacturing, installation, and maintenance applications, as well as multidimensional service assurance solutions for network monitoring and optimization. Anritsu also provides precision microwave/RF components, optical devices, and high-speed electrical devices for communication products and systems. The company develops advanced solutions for emerging and legacy wireline and wireless technologies used in commercial, private, military/aerospace, government, and other markets. To learn more visit www.anritsu.com and follow Anritsu on Facebook, LinkedIn, Twitter, and YouTube.
Anritsu is committed to providing a comprehensive and competitive benefits package to all employees. We offer standard benefits such as major medical, vision and dental coverage, life insurance, Employee Assistance Plan, Flexible Spending Accounts, a generous 401(k) Matching Plan, Tuition Reimbursement, and profit sharing. Our benefit package is designed to positively impact all aspects of your life; to help you and your family succeed; and to maintain our status as a “perfect job.” Come find out what Anritsu has to offer you!
As a Marcom Specialist based in Morgan Hill, you will have responsibility for planning and executing company trade shows and marketing events. Activities include:
- Coordinating event logistics, including space reservations, facilities, and demo shipments
- Planning/scheduling show activities and demonstrations with sales and marketing staff
- Planning and executing event promotional campaigns and related advertising
- Attending events for support and representation (liaising with vendors, video interviews, customer interaction, etc.)
Supporting multi-channel marketing strategies that align with business goals such as lead generation activities and product promotions using customer engagement and marketing automation tools. Activities include:
- Supporting the development of product/solution assets
- Scheduling and moderating Anritsu hosted webinars and their promotions
- Creating and scheduling promotional email campaigns, including nurture emails
- Supporting the development of promotional web pages and setting up landing page forms
- Scoring, grading, and qualifying prospective leads
- Generating campaign performance reports which include analysis of placement, publication, asset/activity type, and lead vs. ROI
This position will be reporting to the Marketing Communications manager based in Morgan Hill.
Requirements:
- Requires a Bachelor of Science in Advertising, Marketing, or equivalent
- Requires 2 to 5 years of experience
- Experience with marketing automation tools. Experience with Salesforce/Pardot is a plus.
- Technical knowledge and experience with electronic instrumentation is a plus.
In order to be successful in this role, the following competencies and behavior skills are required:
- Excellent verbal and written communication for collaboration and presentation
- Innovative thinking to create engaging campaigns and messaging
- Marketing budget conscious for optimizing spend and ROI
- Understanding target audiences and ability to tailor marketing efforts
- Highly organized as role crosses various sales, marketing, and data analysis channels
The annual base salary range for this position is $100,000 - $110,000. Please note that the salary information is a general guideline only. Anritsu Company considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/ training, key skills as well as market and business considerations when extending an offer.
Why work at Anritsu? Please visit us on Comparably to see what our employees love about working here!
Salary : $100,000 - $110,000
