Demo

Consumer Education Lead

Anthropic
San Francisco, CA Full Time
POSTED ON 3/5/2025
AVAILABLE BEFORE 5/5/2025

About the role:

You'll be the bridge between Anthropic's advanced AI technology and our diverse user base, mainly focused on higher education but also extending to professional and consumer contexts. Working alongside our research, product, marketing, and communications teams, you'll translate sophisticated AI capabilities into practical guidance that helps people grasp not just how to use Claude, but when and why to use it most effectively. You'll design educational frameworks, learning experiences, and content strategies that serve different audiences while maintaining cohesive messaging and pedagogical approaches. You work will encompass the creation of courses, training materials, videos, and innovative learning experiences that help educators, students, and the broader public understand how best to use AI.

Core responsibilities

  • Design comprehensive learning pathways for different audience segments (higher education, professionals, general consumers)
  • Create accessible frameworks that transform technical AI concepts into intuitive mental models

  • Partner with marketing, comms, and GTM teams to develop multimedia educational content across formats (written guides, video tutorials, interactive modules)

  • Develop content that addresses misconceptions, empowers users, and builds trust

  • Build and manage learning management systems that deliver scalable education

  • Create progressive learning journeys that build user confidence from "AI curious" to "confident Claude user"

  • Design educational programs that can be delivered by ambassadors and evangelists

  • Partner with our AI researchers to understand new features and create accessible explanations

  • Collaborate with higher education partners to leverage their expertise to create impactful and engaging training curricula and educational content

  • Establish metrics to evaluate the effectiveness of educational materials and iterate accordingly

You may be a good fit if you:

  • Have 5 years experience designing educational content for diverse audiences
  • Demonstrate expertise in translating complex technical concepts into accessible learning materials

  • Have designed progressive learning paths with measurable outcomes

  • Have significant experience building and managing educational platforms & LMSs

  • Have experience creating mental models that make complex ideas intuitive

  • Can balance accuracy with clarity when simplifying sophisticated concepts

  • Possess strong project management skills with attention to detail, particularly in building up programs and initiatives in the zero to one phase

  • Have experience with higher education contexts, understanding faculty and student needs

  • Can move comfortably between technical and non-technical conversations

  • Have experience testing and iterating content based on user comprehension

  • Are passionate about helping diverse audiences understand and leverage AI technology

  • Confidence shifting between strategy & execution mindsets

Strong candidates will also have experience with:

  • Experience developing content across multiple learning formats and mediums, such as educational video production or multimedia content creation
  • Background in educational technology or instructional design

  • Experience designing AI-related courses or integrating emerging technologies in educational contextsTrack record of successful digital learning programs with measurable outcomes

  • Familiarity with accessibility principles and inclusive design for learning

  • Technical background in communicating AI/ML concepts to non-technical audiences

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