What are the responsibilities and job description for the Anthropologie Paid Search Coordinator position at Anthropologie?
Role Summary
Anthropologie is seeking a passionate and analytical Paid Search Coordinator to join our growing Digital Marketing team. In this role, you will be responsible for the execution, development, and ongoing management of search engine marketing campaigns to drive traffic growth, brand awareness, and maximize return on ad spend to increase revenue. This role will also partner closely with agency partners and internal stakeholders to communicate goals, performance, and key business initiatives.
Role Responsibilities
- Partner with Paid Marketing team and search agency to manage, analyze, and report on day-to-day performance of Paid Search tactics using data and trends to optimize campaigns & strategies.
- Partner with Paid Marketing Manager to manage budget delivery, flighting, and pacing.
- Assist with campaign development; curate creative, research keyword ideas, suggest landing pages, develop ad copy, investigate audience opportunities, etc.
- Communicate channel level performance on a weekly & monthly basis to internal leadership with an emphasis on leveraging product and campaign trends to impact current performance.
- Cross-collaboration with various internal teams including Analytics, Creative, Brand Marketing, Product Management, and Finance.
Role Qualifications
- 0-2 years of hands-on experience in SEM or performance marketing, preferably in the fashion/retail industry. Agency experience a plus.
- Strong analytical skills with the ability to interpret and translate data into actionable insights & proposals.
- Basic understanding on Google Ads, SA360, and Microsoft Advertising.
- Excel proficiency with experience using pivot tables and basic formula.
- A passion for our business, an understanding of the Anthropologie brand, and a desire to contribute to the company’s growth & success.
#LI-BL1
The Perks
URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
EEO Statement
URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.
