What are the responsibilities and job description for the Facebook and Google Ads Marketing Expert position at Anytime Fitness – FitBiz Management Inc.?
Benefits:
- 401(k)
- 401(k) matching
- Company parties
- Competitive salary
- Dental insurance
- Employee discounts
- Free uniforms
- Health insurance
- Opportunity for advancement
- Paid time off
- Signing bonus
- Training & development
- Vision insurance
- Wellness resources
We are a multi-unit, multi-brand franchisees with operations in multiple states, and currently expanding in to more markets across the country, with a strong growth trajectory.
We are seeking a skilled Contract Freelance Paid Ads Marketer to enhance our advertising efforts on Meta and Google platforms. The ideal candidate will have at least three years of marketing experience, with a strong focus on digital advertising. As a crucial member of our marketing team, you will be responsible for creating, managing, and optimizing our paid ad campaigns to achieve specific marketing objectives.
Responsibilities:
- Design and implement effective marketing strategies on Meta platforms (Facebook, Instagram) to increase brand awareness and lead generation.
- Manage daily account responsibilities associated with Google Ads, Facebook, and Instagram advertising.
- Create compelling ad copy, select target audiences, and design ads that align with our brand's image and objectives.
- Analyze campaign performance data and adjust strategies accordingly to maximize ad spend ROI.
- Prepare detailed performance reports using Meta Ads Manager and Google Ads Manager.
- Collaborate with other team members to align ad campaigns with broader marketing strategies.
- Stay up-to-date with industry trends and make recommendations for adjustments to ad strategies and tactics.
Requirements:
- 3 years of experience in marketing with a significant focus on digital advertising.
- Proficient in managing and optimizing Meta Ads (Facebook and Instagram).
- Ability to create targeted ad campaigns, analyze data, and adjust tactics for optimal results.
- Strong copywriting and visual storytelling skills.
- Excellent communication and project management abilities.
Desired Skills:
- Experience with A/B testing and other testing metrics.
- Knowledge of additional PPC platforms (e.g., Google Ads, LinkedIn Ads) is a plus.
Salary : $50,000 - $70,000
