Social Media Specialist

The Social Media Marketing Specialist plays an integral part in shaping our brand’s social presence, driving innovative strategies that connect with both consumer and professional (PRO) audiences. This role offers the opportunity to blend creativity and strategy to elevate Catchmaster's brand growth and social credibility.

This position requires collaboration with agencies, internal teams, and cross-functional stakeholders to execute impactful campaigns and drive business results. A successful candidate will be someone who is adaptable, resourceful, and able to thrive in a fast-paced and dynamic startup-like environment.

This position will be responsible for but not limited to the following social platforms for both consumers and Pros: Facebook, Instagram, Tiktok, LinkedIn and X (Twitter)

Summary of Role

Social Media Strategy & Execution

• Develop and own the overarching social media calendar, aligning with seasonal trends, new product introductions (NPIs), and industry developments.
• Lead the execution of social media strategies across organic and paid channels, through content creation and campaign management, ensuring alignment with overall brand strategy and marketing goals.
• Monitor and identify social trends and formats, partnering with agencies to define and execute test-and-learn initiatives.
• Collaborate with agencies to integrate organic and paid social content, driving engagement, lead generation, and conversions.

Content Development 

• Own the content strategy: partner with agencies to develop and drive engaging, industry-leading content that drives brand affinity and product discovery.
• Strategize and produce low-lift content in-house (approximately 10%) while overseeing agency execution for remaining deliverables.
• Execute social media campaigns that align with broader 360-degree GTM strategies across multiple channels. 
• Ensure and maintain consistent brand messaging across all social content and platforms

Influencer & Partnership Management

• Oversee influencer, affiliate, and partnership marketing content and campaigns in collaboration with the social media agency

Agency & Cross-Functional Collaboration

• Act as the primary liaison with the social media agency, providing direction, briefs, and feedback to ensure alignment with brand and social objectives.
• Review and approve all social content, assets, and campaign briefs to ensure it reflects brand positioning, and achieves strategic goals. Coordinate with cross-functional teams to ensure social efforts ladder up to larger campaigns and goals.

Performance & Optimization

• Own social KPIs by analyzing and reporting on performance metrics, identifying trends, and adjusting strategies to ensure goals are met. Share social strategy, learnings, and recommendations with senior leadership and cross-functional teams through reports and presentations.
• Manage the social media advertising budgets across all platforms, including ownership of ROI analysis and budget allocation.
• Own and drive social-attributed eCommerce sales by tracking performance, optimizing content for conversion, and implementing continuous improvements

Print Advertising Management

• Own the end-to-end project management of Pro print ads.
• Manage submission processes with ad partners, ensuring compliance with deadlines and specifications.
• Collaborate with internal stakeholders to craft compelling messaging and creative assets tailored for the PRO audience.

PR Management

• Develop the first-step approach towards a public relations strategy to enhance brand awareness and support marketing objectives.
• Develop and assist in PR campaigns that align with product launches and lifecycle milestones.

Skill/Competencies/ Qualifications

· 3-5 years' experience in social media management, influencer marketing, or product marketing.

· Strong project management skills, with the ability to manage multiple priorities.

· Experience working with marketing agencies and influencer platforms is highly preferred.

· Familiarity with paid social media campaigns and cross-channel marketing strategies.

· Familiar with social media management tools (e.g., Hootsuite) and analytics platforms.

· Excellent written and verbal communication skills, with a keen eye for brand consistency.

· Proficiency in tools such as social media scheduling platforms, analytics tools, and project management software.

Education:

Bachelor's degree in Marketing, Business Administration, or a related field.

Experience:

3-5 years of experience in marketing, social media management, or product marketing.

3-5 years of hands-on experience managing social media channels (both organic and paid) for a brand or agency.

Proven track record in developing and executing social media strategies that drive engagement, lead generation, and conversions.

Previous experience in consumer goods is a plus 

PR experience is a plus

AP&G Co., Inc. is an Equal Opportunity Employer. AP&G Co., Inc. does not discriminate based on race, religion, age, sex, gender identity, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.