What are the responsibilities and job description for the Marketing and Advertising Manager Job at APAP in Baltimore position at APAP?

Position : Marketing and Advertising Manager

Department : Marketing

Reports to : Vice President, Growth Marketing

POSITION SUMMARY The Marketing and Advertising Manager oversees the implementation of marketing strategies and initiatives for creating and expanding revenue, including advertising, digital, and direct mail campaigns. This position plays a key role in furthering the mission of the organization in building new audiences, meeting sales goals, and creating the best opportunities for patrons to learn about and attend concerts.

The Marketing and Advertising Manager is accountable for the successful execution of marketing tactics, budget management, and administrative duties. This includes meeting deadlines as outlined in marketing plans, efficient management of budget and resources for completion of duties, and positive working relations with colleagues. This position will be measured with the timely execution and campaign results that successfully grow audiences along with ticket revenues.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Advertising and Media

Spearhead the creation of all advertising (print, radio, digital, outdoor) including gathering assets, copywriting, and working with internal design team
Work with media outlets to book and negotiate media schedules and rates for all advertising
Maintain the budget for advertising and media
Ensure that all media projects are communicated and produced in a timely fashion with the design team
Route and traffic all advertising for approval and submission to proper media vendor
Produce and traffic all underwriting scripts to appropriate stations
Manage and pull CRM lists for digital advertising

Direct Mail

Ensure that all direct mail projects are communicated and produced in a timely fashion with the design team including managing the routing process

Work with printers and mail houses to get quotes for print projects and ensure postage is requested and paid to USPS via the BSO permit before projects are mailed

Manage and pull lists for all direct mail projects

General Marketing

Work with the VP, Growth Marketing on the execution of all tactics for single ticket sales across all sales channels and advertising mediums

Ensure extension and customization of relevant marketing initiatives in the Strathmore market

Assist in the creation and distribution of grassroot materials

Responsible for proofreading all marketing, single ticket, and subscription collateral and brochures

Work closely with the VP, Growth Marketing and Email Marketing Coordinator in creating a single ticket email strategy that is fully integrated with all other marketing efforts and ensure consistency in messaging between digital advertising, print materials, website, and sales emails

Attend concerts; represent the Marketing Department at concerts and events with an eye to increased patron satisfaction

Other duties as assigned

Position Type and Work Hours : This is a full-time role requiring at least2 days per week in office, possibly more when required. The manager must be able to work longer hours on night / weekends as necessary.

HOW TO APPLY

Please submit a cover letter, resume and salary requirements to MarketingJobs@BSOmusic.org by Monday, February 10, 2025.

QUALIFICATIONS

Bachelor’s degree in marketing, business, arts administration, or a related field

3-5 years marketing experience in comparable industries. Experience in a non-profit sales environment a possible advantage

Experience with a CRM system and list management, preferably Tessitura

Exceptional track record of implementing marketing and sales strategies that have consistently met or exceeded planned objectives

Ability to track and monitor marketing budgets

Personal leadership through example coupled with ability to work collaboratively with colleagues and staff to create a results-driven, team-oriented environment

Interest in, and preferably, knowledge of classical music

Excellent verbal and written communication skills with the ability to present effectively internally and externally

Excellent editorial skills

Excellent organizational skills and efficient time management

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Marketing and Advertising Manager Job at APAP in Baltimore

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