What are the responsibilities and job description for the Head of Marketing position at aperaaiinc?
We are an innovative, Vancouver-based startup at the forefront of robotics, AI, and machine vision technologies. Backed by VC funding and recognized as a 2024 BCTIA Growth Award winner, we are on a mission to redefine the future of AI-driven robotic vision systems. Apera AI helps manufacturers make their factories more flexible and productive. Robots enhanced with Apera’s software have 4D Vision – the ability to see and handle objects with human-like capability. Challenging applications such as bin picking, sorting, packaging, and assembly are now open to fast, precise, and reliable automation. Apera is led by an experienced team from high-growth companies focused on robotics, artificial intelligence, and advanced manufacturing.
We are on the hunt for a visionary and results-oriented Head of Marketing to elevate our brand, ignite demand, and solidify our position as a leader in the cutting-edge world of AI robotics. As the driving force behind our marketing strategy, you will blend creativity and analytical expertise to build a world-class marketing function from the ground up. With a proven history of success in B2B marketing, you excel in crafting dynamic strategies tailored to diverse industries and enterprise clients. You are adept at leveraging data to shape decisions, developing insightful dashboards that guide and influence key stakeholders. Your experience engaging with Boards of Directors and investors ensures you can effectively communicate impact and vision at the highest level. If you're ready to lead, innovate, and make your mark in a fast-paced, transformative industry, we want to hear from you.
Key Responsibilities:
- Craft and implement a comprehensive marketing strategy to align with company objectives.
- Establish and grow the company’s brand identity, positioning us as a thought leader in AI robotics.
- Conduct market segmentation and analysis to identify target customer verticals and opportunities.
- Develop and execute tailored marketing campaigns for specific industries and verticals.
- Lead demand generation initiatives, leveraging digital campaigns, events, and partnerships.
- Use data analysis to optimize marketing strategies and drive data-driven decision-making.
- Manage and mentor a team fostering a collaborative and innovative culture.
- Collaborate with cross-functional teams, including Product, Sales, and Engineering, to ensure strategic alignment.
Qualifications:
- 8 years of marketing experience, including 3 years in a leadership role, ideally in B2B tech or robotics.
- Proven success in driving growth through strategic marketing initiatives, including a track record of marketing to enterprise-level companies.
- Expertise in digital marketing, demand generation, and analytics tools.
- Strong communication and storytelling skills.
- Experience managing teams and budgets.
- Passion for AI and robotics; startup experience preferred.
Why Join Us?
- Work on cutting-edge technology solving real-world problems.
- Opportunities for leadership development and growth.
- Competitive compensation, equity options, and benefits.
- Collaborative and inclusive culture.
Apera AI is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
