What are the responsibilities and job description for the Director of Marketing position at APEX Diagnostics?
Company Overview:
APEX Diagnostics is a dynamic and growing company dedicated to delivering exceptional diagnostic solutions. With a strong commitment to innovation and quality, we aim to enhance patient care and outcomes. We are currently seeking a passionate and motivated Director of Marketing to lead our marketing initiatives and drive growth.
Position Summary:
The Director of Marketing will be responsible for the strategic planning and execution of marketing campaigns that promote APEX Diagnostics' services and enhance brand visibility. The ideal candidate will possess a high level of energy, enthusiasm, and professionalism to effectively engage with clients and the community, while providing leadership to the marketing team.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies that align with company objectives and enhance brand awareness.
- Lead and inspire a team of marketing professionals, ensuring alignment with overall company goals.
- Conduct market research and competitive analysis to identify trends, opportunities, and areas for improvement.
- Create compelling content for various platforms including social media, newsletters, and promotional materials.
- Manage marketing budgets and resources effectively to maximize ROI on campaigns.
- Measure and analyze the performance of marketing campaigns and adjust strategies to achieve optimal results.
- Foster relationships with clients, and industry partners to expand business opportunities.
- Represent the company at industry events, conferences, and networking opportunities to build brand recognition.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred).
- Proven experience in a marketing leadership role, ideally within the healthcare or diagnostics sector.
- Exceptional customer service and communication skills.
- Highly organized with a strong attention to detail.
- Professional appearance and demeanor.
- Independent and self-motivated, with the ability to work autonomously.
- Reliable transportation and availability to work Monday through Friday, 8 AM to 5 PM.
Ideal Candidate Attributes:
- Dependable: Highly reliable and committed to excellence in all responsibilities.
- People-oriented: Enjoys engaging with clients and collaborating on team projects.
- Adaptable/Flexible: Comfortable with frequent shifts in direction and able to pivot when necessary.
- Detail-oriented: Focuses on the finer points of project execution while maintaining quality.
- Achievement-oriented: Thrives on challenges and views them as opportunities for growth.
- Autonomous/Independent: Works effectively with minimal supervision while maintaining productivity.
Compensation and Benefits:
- Salary Range: $55,000.00 - $95,000.00 per year
- Bonus Structure: Performance-based bonuses available based on achieving marketing goals and driving business results.
Benefits:
- 401(k) plan
- Health, dental, and vision insurance
- Paid time off
Work Environment:
- In-person work environment based in Towson, MD.
If you are a driven marketing professional looking for an exciting opportunity with a growing company, we would love to hear from you! Join APEX Diagnostics and contribute to improving lives through better diagnostics.
Job Type: Full-time
Pay: $55,000.00 - $95,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
Work Location: In person
Salary : $55,000 - $95,000